SVP, Experience Strategy

PROPELLER; Summit (NJ); On-site; USD 204,000 - 220,500; Full time

Benefits offered by this job

In-office collaboration policy

Job summary

Propeller, a leading healthcare marketing agency headquartered in Summit, NJ, seeks a Senior SVP, Experience Strategist to lead key accounts and guide a team of experience strategists. You will connect brand strategy with AI, data, and emerging digital capabilities to deliver measurable outcomes.

In this role, you will mentor mid-level strategists, shape standards, and influence client roadmaps. Omnicom Health supports a policy requiring in-office collaboration three days a week, with potential

Qualifications

• 10+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare/regulated industries.
• Strong leadership presence and ability to coach teams on AI-enabled practices.
• Ability to advise senior clients on AI, data, and experience strategy with ambition and pragmatism.

Responsibilities

• Provide senior strategic oversight for key accounts in healthcare marketing.
• Frame how data, AI, and experience strategy combine to drive business and brand impact.
• Lead development of executive presentations and workshops translating insights into strategic direction.
• Influence client roadmaps, investment decisions, and innovation pipelines based on evidence.

Skills

Experience strategy

Digital marketing

Leadership

Healthcare marketing

Data & AI

Job description

Job Description

Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end‑to‑end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists and the power of the Omnicom Health ecosystem behind us - we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded for by DigiDay for excellence in onboarding and best workplaces for working parents.

Agency

Propeller

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists—and the power of the Omnicom Health ecosystem behind us—we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded by DigiDay for excellence in onboarding and best workplaces for working parents.

If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

Overview

The SVP, Experience Strategist is a senior leader for key accounts and oversees a group of experience strategists, shaping modern customer-centric approaches that drive measurable impact. This role serves as an advisor to clients and internal teams,connecting brand strategy and experience strategy with AI, data, and emerging digital capabilities to drive meaningful outcomes in healthcare.

Key Responsibilities

• Experience strategy expertise & client oversight
• Serve as a senior strategic advisor to clients, framing how data, AI, and experience strategy come together to drive business and brand impact
• Lead the story development of executive presentations and workshops that translate complex insights and AI-enabled opportunities into clear strategic direction
• Influence client roadmaps, investment decisions, and innovation pipelines based on evidence and forward-looking insights
• Insight, research & measurement leadership
• Oversee the integration of research, behavioral data, and performance analytics into cohesive strategic platforms and experience roadmaps
• Partner with senior marketers (including analytics and media leaders) to define measurement frameworks, learning agendas, and optimization plans
• Guide teams in interpreting data, turning findings into prioritized actions
• AI, data & innovationleadership
• Evaluate AI-powered solutions and emerging capabilities to strengthen digital, experience, and innovation offerings for Propeller and its clients
• Integrateagentic ways of workinginto client recommendations and internal workflows to improve efficiency, scalability, and performance
• Drive forwardemerging tech, AI, and innovation relevant to healthcare marketing to inform and influence client strategies and product roadmaps
• Collaboration, team management & culture
• Mentor and upskill mid-level experience strategists in modern solutions and best practice implementation
• Champion integrated ways of working across Creative, Media, UX, Technology, and Analytics to ensurestrategyisembedded from briefing through optimization
• Help shape team standards, methodologies, and case studies that elevate Propeller’s capabilities

To Be Successful in This Role, You Will Need

• 10+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries
• Confident advising senior clients on AI, data, and experience strategy in a way that is ambitious but pragmatic
• At the forefront of innovation and ever-evolving healthcare marketing transformation,spotting shifts in technology, regulation, and audience expectations and translating them into strategic opportunities
• Strong leadership presence, with the ability to shape direction, align stakeholders, and coach teams on modern, AI-enabled practice
• Comfortable building frameworks, playbooks, and operationalizing ways of working that scale AI and data excellence across accounts
• Energized by complex problems, ambiguous briefs, and the challenge of designing experiences that deliver value for patients, HCPs, and brands $204,000 - $220,500

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$204,000 - $220,500