SVP, Experience Strategy

PCLUS Propeller Consulting LLC; United States; On-site; USD 204,000 - 221,000; Full time

Job summary

Propeller is a leading healthcare marketing agency focused on digital transformation, partnering with pharma and medtech clients to reimagine growth through AI and emerging tech. The SVP, Experience Strategist leads a team of strategists, shaping customer-centric approaches that drive measurable outcomes across experience and brand strategy.

The role oversees senior client advisory, development of AI-enabled opportunities, and integration of data-driven insights to elevate Propeller’s

Qualifications

• 10+ years of experience in digital strategy, digital marketing, or omnichannel planning, ideally in healthcare/pharma.
• Ability to advise senior clients on AI, data, and experience strategy in a pragmatic way.
• Strong leadership to shape direction, coach teams, and scale AI/data excellence.
• Comfort with building frameworks and playbooks for large accounts.

Responsibilities

• Serve as a senior strategic advisor to key clients, framing data, AI and experience strategy to drive business impact.
• Lead executive presentations and workshops translating insights into strategic direction.
• Influence client roadmaps and investment decisions based on evidence and insights.
• Oversee integration of research and analytics into strategic platforms and roadmaps.

Skills

Digital strategy

Executive advisory

Leadership

Healthcare marketing

Job description

Agency: Propeller Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning

Job Description

Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists and the power of the Omnicom Health ecosystem behind us - we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded by DigiDay for excellence in onboarding and best workplaces for working parents. If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

SVP, Experience Strategy. Propeller is a full-service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end-to-end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists—and the power of the Omnicom Health ecosystem behind us— we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded by DigiDay for excellence in onboarding and best workplaces for working parents. If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!

Overview

The SVP, Experience Strategist is a senior leader for key accounts and oversees a group of experience strategists, shaping modern customer‑centric approaches that drive measurable impact. This role serves as an advisor to clients and internal teams, connecting brand strategy and experience strategy with AI, data, and emerging digital capabilities to drive meaningful outcomes in healthcare.

Key Responsibilities

• Experience strategy expertise & client oversight Serve as a senior strategic advisor to clients, framing how data, AI, and experience strategy come together to drive business and brand impact


• Lead the story development of executive presentations and workshops that translate complex insights and AI-enabled opportunities into clear strategic direction


• Influence client roadmaps, investment decisions, and innovation pipelines based on evidence and forward‑looking insights


• Insight, research & measurement leadership Oversee the integration of research, behavioral data, and performance analytics into cohesive strategic platforms and experience roadmaps


• Partner with senior marketers (including analytics and media leaders) to define measurement frameworks, learning agendas, and optimization plans


• Guide teams in interpreting data, turning findings into prioritized actions


• AI, data & innovation leadership Evaluate AI-powered solutions and emerging capabilities to strengthen digital, experience, and innovation offerings for Propeller and its clients


• Integrate agentic ways of working into client recommendations and internal workflows to improve efficiency, scalability, and performance


• Drive forward emerging tech, AI, and innovation relevant to healthcare marketing to inform and influence client strategies and product roadmaps


• Collaboration, team management & culture Mentor and upskill mid‑level experience strategists in modern solutions and best practice implementation


• Champion integrated ways of working across Creative, Media, UX, Technology, and Analytics to ensure strategy is embedded from briefing through optimization


• Help shape team standards, methodologies, and case studies that elevate Propeller’s capabilities To Be Successful in This Role, You Will Need

To Be Successful in This Role, You Will Need

• 10+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries


• Confident advising senior clients on AI, data, and experience strategy in a way that is ambitious but pragmatic


• At the forefront of innovation and ever‑evolving healthcare marketing transformation, spotting shifts in technology, regulation, and audience expectations and translating them into strategic opportunities


• Strong leadership presence, with the ability to shape direction, align stakeholders, and coach teams on modern, AI-enabled practice


• Comfortable building frameworks, playbooks, and operationalizing ways of working that scale AI and data excellence across accounts


• Energized by complex problems, ambiguous briefs, and the challenge of designing experiences that deliver value for patients, HCPs, and brands

$204,000 - $220,500

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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