Associate Director, Experience Strategy

PROPELLER; Summit (NJ); Hybrid; USD 125,000 - 130,000; Full time

Job summary

Propeller, a healthcare marketing agency with a NYC presence, seeks a Director, Experience Strategy to guide pharma brand strategy and omnichannel pull-through. You will align internal teams with client goals, rooted in customer insights and market trends.

Lead data-driven planning across brand, digital, and engagement strategy; oversee KPI-driven campaigns and executive presentations; manage ~3 reports and collaborate across disciplines.

Qualifications

• 7+ years in brand, digital, or engagement strategy.
• People management experience.
• Healthcare/pharma background.
• Strong leadership presence in person, phone, and writing.
• Omnichannel strategy and execution with data, media/social, and activations.
• Strong business judgment and analytical skills.
• Content marketing to tell stories in decks and messaging.

Responsibilities

• Lead Brand Strategy and collaborate on B2B/HCP imperatives and sub-strategies.
• Oversee omnichannel planning, shaping customer journeys and channel integration.
• Provide digital marketing leadership across channels for a seamless experience.
• Shape positioning and messaging and align with strategic channels.
• Create executive presentations delivering strategy and new thinking.
• Define KPIs and provide actionable insights to optimize campaigns.
• Think creatively across a wide range of strategic opportunities.
• Track trends and identify partners to enhance capabilities.

Skills

Brand strategy

Leadership

Omnichannel

Analytics

Content marketing

Collaboration

Project management

Healthcare

Education

Bachelor's degree

Job description

Agency

Propeller

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Job Description

About Propeller

Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

Our Culture

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.

Come Live Your Best Life With Us

We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

Title

Director, Experience Strategy

Location

New York, NY

Department/Discipline

Strategy

Help lead the future of our Experience Strategy team! You will be an integral strategic leader guiding Pharma partners on brand strategy development and its omnichannel pull-through to create unified customer experiences. Responsible for evolving and actioning marketing and digital objectives into HCP communication plans, rooted in customer insights and market trends— while ensuring internal cross-functional alignment of partner goals, vision and desired outputs.

The Director/Sr. Director position reports into the Senior Vice President, Strategy.

The position has remote work flexibility; onboarding will be virtual.

Your Key Contributions To Our Partners Would Include

• Brand Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, insight-driven B2B/HCP brand imperatives and sub-strategies
• Omnichannel Planning: Oversee strategy and execution for omnichannel initiatives, guiding clients at varying levels of adoption; leverage data to shape customer journeys for key stakeholders/segments; orchestrate integration of online/offline channels for a unified customer experience
• Digital Excellence: Provide thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience
• Positioning & Messaging: Shape strategic platforms and creative development of brands; map out and align brand messaging to strategic channels to influence customers
• Presentations: Create dynamic and compelling executive presentations that deliver brand and digital strategy and new thinking in a clear story
• Analysis: Create audience-centric strategies and define key performance indicators to support objectives and drive omnichannel campaigns; provide actionable insights and optimizations to drive results based on learnings
• Creativity and innovation: Think big and creative across a wide range of strategic opportunities to support varying stages of a brand’s lifecycle
• Trend-watching: Follow cross-vertical trends and innovations to impact and influence healthcare strategies; identify strategic partners to strengthen digital capabilities and client recommendations

To Be Successful In This Role, You Will Need

• 7+ years of experience in brand, digital, or engagement strategy or equivalent
• People management experience
• Significant background in healthcare, focus in pharmaceutical
• An engaging leadership presence that comes across equally strong in person, over the phone, and through writing
• Deeply familiar with omnichannel strategy and its executions, including data, media/social, field, and experiential activations
• Strong business judgment, decision making, and analytical skills
• Content marketing expertise to bring stories to life in decks and build positioning/messaging
• A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment
• Project and time management skills with the ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidisciplinary team members
• Bachelor’s degree required

Director/Sr. Director would be expected to, over time, manage ~3 direct reports on the strategy team. 125,000-130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us— we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

125,000-130,000