Associate Director, Digital Activation

Omnicom Media; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Media in New York, NY, seeks Associate Director, Digital Activation to lead day-to-day development of media plans, execute digital buys, and optimize pacing and performance while coordinating with clients and internal teams.

You will guide the activation team, oversee campaign setup, measurement, and optimization, manage budgets, and drive cross-functional collaboration across multiple channels and platforms.

Qualifications

• 5+ years of experience in media planning and digital buying.
• Experience using demand-side platforms (The Trade Desk, DV360 or similar) is a plus.
• Experience managing media teams and client relationships.
• Ability to work with large data sets and analyze data.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Lead development of media plans and digital activation.
• Ensure pacing and performance optimization.
• Manage client interaction and cross-functional teams.
• Oversee campaign setup, execution, and optimization.
• Direct budget management.
• Coordinate campaign design and path to buy (manual IO or programmatic).
• Manage daily/weekly/monthly client communications.
• Oversee billing and reconciliation.
• Implement BI tools and new data sources.

Skills

Media planning

Digital buying

DSP tools

Client relationships

Data analysis

Excel skills

Cross-functional teamwork

Budget management

Tools

The Trade Desk

DV360

Prisma

IAS

Job description

Associate Director, Digital Activation

The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.

A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Responsibilities

• Bring proactivity and leadership to the clients and the team
• Provide excellent client service by being responsive, accountable and detail oriented
• Build sound strategic frameworks that ladder up to client business goals
• Set the tone and strategic direction of the team; built around growth and application of learnings
• Understand and direct multiple user touch points that can influence creative and messaging strategies
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
• Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
• Effectively manage budget
• Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
• Managing the daily, weekly, monthly, quarterly client conversations related to digital media
• Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
• Overseeing billing and reconciliation process.
• Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Qualifications

• 5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
• Experience managing media teams and client relationships
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Excellent communication skills, ability to distill key ideas for non-digitally centric teams
• Proven ability to work with and influence cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of 3rd party verification tools, including IAS
• Hands-on experience with campaign workflow tools, including Prisma

Compensation Range: $70,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Compensation Range: $70,000 - $125,000