Associate Director, Digital Activation — Hybrid NYC

IPG Health, LLC

New York (NY)

Hybrid

USD 70,000 - 125,000

Full time

4 days ago

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Job summary

IPG Health seeks an Associate Director of Digital Activation in New York, hybrid work model. The role leads the Video Investment team alongside the Group Director, driving strategy interpretation, client management, and vendor relationships to optimize programmatic video campaigns and CTV initiatives.

The ideal candidate will bring 5+ years in advertising/media, deep DSP/SSP experience, and strong leadership and presentation skills to deliver measurable performance and fit the agency’s

Qualifications

Minimum 5 years of industry experience in advertising, marketing or media.
Advanced knowledge of programmatic video buying and DSPs (TTD, DV360).
Experience managing client programmatic CTV strategies and DSP/SSP vetting.
Strong negotiation, leadership, and client relationship skills.
Excellent presentation and communication abilities.

Responsibilities

Oversee buying and implementation of video campaigns, coordinating resources.
Develop KPI-based performance reports and dashboards.
Foster team dynamics and strategic consistency across plans.
Build and maintain large partner relationships to foresee client needs.
Provide thought leadership in video marketing and technology.

Skills

Advertising knowledge

Media buying

Prisma

MediaOcean OX

DCM

DoubleVerify

Nielsen

DSP/SSP vetting

CTV strategy

Negotiation

Leadership

Communication

Presentation excellence

Tools

Prisma

MediaOcean OX

DCM

DoubleVerify

Nielsen

Job description

The ideal candidate will bring 5+ years in advertising/media, deep DSP/SSP experience, and strong leadership and presentation skills to deliver measurable performance and fit the agency’s

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