Hybrid NYC: Senior Digital Activation Strategist

Interpublic; New York (NY); Hybrid; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York is seeking a Senior Associate, Digital Activation to support digital media campaigns across DV360, Amazon DSP and The Trade Desk.

You will set up, launch and optimize campaigns, build reports, QA setups, and collaborate with planning, activation and analytics teams to drive performance. This hybrid, full-time role emphasizes data-driven decision making and attention to detail.

Qualifications

• Experience in digital campaign planning and execution across major DSPs.
• Ability to QA campaign setups, tracking, creative, targeting, budgets, pacing, and reporting.
• Strong cross-functional collaboration with planning, activation and analytics teams.

Responsibilities

• Set up, launch, and manage campaigns across DV360, Amazon DSP, and TTD.
• Monitor campaign delivery and performance, identify opportunities, and support ongoing optimizations.
• Build, review, and share campaign reporting, including conversion and Floodlight reporting.
• Maintain organized campaign documentation and communicate updates clearly.
• Collaborate with cross-functional teams to share platform knowledge and best practices.

Skills

Campaign planning

Campaign optimization

Data analysis

Cross-team collaboration

Communication

Tools

DV360

Amazon DSP

The Trade Desk

Job description

Hearts & Science in New York is seeking a Senior Associate, Digital Activation to support digital media campaigns across DV360, Amazon DSP and The Trade Desk.

You will set up, launch and optimize campaigns, build reports, QA setups, and collaborate with planning, activation and analytics teams to drive performance. This hybrid, full-time role emphasizes data-driven decision making and attention to detail.