Associate Director, Digital Activation

IPG Health, LLC; New York (NY); Hybrid; USD 70.000 - 125.000; Vollzeit

Zusammenfassung

IPG Health seeks an Associate Director of Digital Activation in New York, hybrid work model. The role leads the Video Investment team alongside the Group Director, driving strategy interpretation, client management, and vendor relationships to optimize programmatic video campaigns and CTV initiatives.

The ideal candidate will bring 5+ years in advertising/media, deep DSP/SSP experience, and strong leadership and presentation skills to deliver measurable performance and fit the agency’s

Qualifikationen

• Minimum 5 years of industry experience in advertising, marketing or media.
• Advanced knowledge of programmatic video buying and DSPs (TTD, DV360).
• Experience managing client programmatic CTV strategies and DSP/SSP vetting.
• Strong negotiation, leadership, and client relationship skills.
• Excellent presentation and communication abilities.

Aufgaben

• Oversee buying and implementation of video campaigns, coordinating resources.
• Develop KPI-based performance reports and dashboards.
• Foster team dynamics and strategic consistency across plans.
• Build and maintain large partner relationships to foresee client needs.
• Provide thought leadership in video marketing and technology.

Kenntnisse

Advertising knowledge

Media buying

Prisma

MediaOcean OX

DCM

DoubleVerify

Nielsen

DSP/SSP vetting

CTV strategy

Negotiation

Leadership

Communication

Presentation excellence

Tools

Prisma

MediaOcean OX

DCM

DoubleVerify

Nielsen

Jobbeschreibung

## Associate Director, Digital ActivationApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R16464**Agency:**PHd **Job Function:**Media **Job Subfunction:**Performance Media**Job Description:****The Role:**The Associate Director of Digital Activation has mastered all of the skills of the Supervisor role and is additionally responsible for managerial input and decision making, as well as more senior client and vendor relationships. The Associate Director will work with the Group Director in setting priorities, allocating responsibility, and measuring performance of the Video Investment team. Building upon the Supervisor role with regard to the interpretation of strategy through a video lens, the Associate will ultimately serve to enhance all aspects of the Investment team’s deliverables.**Qualifications*** Knowledge of the principles of advertising, marketing, and media (minimum of 5 years of industry experience)* Advanced knowledge of buying-related technologies: Prisma, MediaOcean OX, 3rd party Ad Servers (i.e. DCM) and Verification/ Reporting partners (i.e. Double Verify, Nielsen)* Experience managing & optimizing programmatic video campaigns; prior hands-on DSP (TTD, DV360) experience is a must.* Prior experience optimizing and managing client programmatic CTV strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection* Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing* Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies* Strong negotiation skills* Ability to foster a strong, cohesive working team, providing leadership and instruction* Understanding of marketplace dynamics, working with Group Director to formulate marketplace strategies* Strong overall communication skills with a focus on presentation excellence**Responsibilities** *Managerial Rigor & A Relationship Building Focus*· Without losing sight of ongoing client deliverables, the Associate Director is building upon their knowledge base by broadening and strengthening their business relationships beyond PHD· Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation· Actively ensures strategic consistency across all elements of plan development and implementation*Relationship + Knowledge Cultivator*· Proactively explore and recommend ways to further service and grow client relationships· Along with Group Director, manages large scale partner relationships to foresee future needs and provide client support· Provide thought leadership for the junior team in the areas of video marketing and technology*Analytical Thinker*· Create and articulate clear performance metrics and develop associated reports that measure KPI’s· Analyze historical and current campaign results to optimize learning and ensure continuous improvement· Process and analyze competitive media activity in the marketplace*Team Focused*· Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice, and working on planning frameworks$70,000 - $125,000 *To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.