Director, Media Planning & Growth Strategy

IPG Health, LLC; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

IPG Health, LLC in New York, NY is seeking a Director of Planning to guide media strategies and lead a team across multi-channel campaigns. The role focuses on translating client objectives into measurable KPIs, managing cross-functional partnerships, and ensuring budget stewardship to optimize performance.

The position demands strong presentation skills, strategic thinking, and a collaborative leadership style to drive growth with SBU partners and client agencies in a fast-paced environment.

Qualifications

• Excellent written, verbal, and presentation skills.
• High level of comfort presenting to all levels of clients and internal senior management.
• Self-Starter, demonstrates initiative.
• Ability to manage multiple projects simultaneously.
• Thrives in fast paced environment; nimble, flexible, and solution-oriented.
• Solid awareness of industry trends and planning/measurement models.
• Ability to incorporate agency tools/practices/products.

Responsibilities

• Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.
• Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.
• Manage multiple campaigns at a time across multiple channels when needed.
• Manage the integration and partnership of internal cross functional SBU partners across client’s business as appropriate.
• Work with SBU partners to ensure strategic alignment with performance-based campaigns (Search/Social/Programmatic).
• Lead relationships with SBU’s, client agencies and internal teams to evaluate and select the right partners for investment.
• Work closely with strategy and analytics to identify appropriate data strategies to promote growth.
• Ensure plans deliver upon KPI’s by providing measurement touch bases throughout the campaigns.
• Ensure full budget utilization, tracking and stewardship across all reporting markets – based on client specific needs.
• Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs

Skills

Presentation skills

Multi-project management

Strategic thinking

Team leadership

Client relations

Industry trend awareness

Job description

IPG Health, LLC in New York, NY is seeking a Director of Planning to guide media strategies and lead a team across multi-channel campaigns. The role focuses on translating client objectives into measurable KPIs, managing cross-functional partnerships, and ensuring budget stewardship to optimize performance.

The position demands strong presentation skills, strategic thinking, and a collaborative leadership style to drive growth with SBU partners and client agencies in a fast-paced environment.