Associate Director, Analytics (Media Analytics/Marketing Science)

Publicis Groupe; New York (NY); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Paid Family Care

Adoption assistance

Pet adoption support

Flexible working arrangements

'Work Your World' program allowing six

Job summary

Publicis Groupe’s Starcom division is seeking an Associate Director of Analytics to drive digital media measurement and client-focused analytics. The role blends strategic and hands-on data work, using diverse datasets and visualization to tell compelling stories that guide media planning and optimization.

You will lead analytics projects, mentor teams, and collaborate with clients to translate business questions into measurable insights, shaping next‑generation targeting and learning agendas.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights.
• 5+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight
• 2+ years of people management experience
• Excellent project management, organizational, and communication skills
• Experience with SAS, R, Python a plus

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media
• Guides internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making.
• Develop data strategies and playbooks related to next-generation targeting.
• Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
• Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals.
• Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive results
• Support media and audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights
• Command expertise in media concepts, terminology, media math and media plan execution
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
• Manage, mentor, and development of direct reports
• Drive day-to-day insights & analytics efforts while contributing to larger cross-brand learning roadmaps.
• Develop approaches to address complex research and measurement challenges
• Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans
• Execute measurement focused on ad/media effectiveness to drive campaign performance
• Lead and support analytics activities such as modeling and statistical analysis
• Manage digital campaign data for analysis, insights and reporting
• Proactively educate internal and external clients on research, tools and approaches
• Answer client questions and create client-ready presentations to present at client meetings
• Communicate opportunities, learnings and recommendations with authority and credibility
• Craft POV’s for internal and external knowledge sharing
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge

Skills

Project management

Client management

Communication skills

Leadership

Data visualization

Education

Bachelor’s degree in marketing/advertising/related

Tools

SAS

R

Python

Tableau

GoodData

Datorama

Job description

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Associate Director is responsible for digital media measurement and analytics.

This role will be responsible for using data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization

Associate Directors use data to quantify digital campaign performance and answer key business questions and inform media planning and buying. Additionally, this person will be responsible for managing team members and resources as necessary.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, and proficiency with problem-solving, strong command of both traditional and digital media, and the ability to make complex topics relatable.

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media
• Guides internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making.
• Develop data strategies and playbooks related to next-generation targeting.
• Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
• Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals.
• Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive results
• Support media and audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights
• Command expertise in media concepts, terminology, media math and media plan execution
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
• Manage, mentor, and development of direct reports
• Drive day-to-day insights & analytics efforts while contributing to larger cross-brand learning roadmaps.
• Develop approaches to address complex research and measurement challenges
• Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans
  • Execute measurement focused on ad/media effectiveness to drive campaign performance
  • Lead and support analytics activities such as modeling and statistical analysis
  • Manage digital campaign data for analysis, insights and reporting
• Proactively educate internal and external clients on research, tools and approaches
• Answer client questions and create client-ready presentations to present at client meetings
• Communicate opportunities, learnings and recommendations with authority and credibility
• Craft POV’s for internal and external knowledge sharing
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 5+ years in media / marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• 2+ years of people management experience
• A strong history of managing individuals, leading of teams, and client management
• Excellent project management, organizational, and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Familiarity with syndicated and customer data environments
• Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities
• Experience with statistical software packages (SAS,R, Python) a plus
• Proficiency in Microsoft Office Suite with advanced understanding of Excel
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
• Familiarity with relational database concepts

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The company anticipates the application deadline for this job posting will be 1/25/2027.