Manager, Data and Analysis

Publicis Groupe ANZ; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Manager in New York to lead a team of analysts and provide strategic data-driven recommendations to drive marketing growth for clients. Responsibilities include improving client decision-making and ROI through data analysis and collaboration with internal departments. The ideal candidate should possess strong leadership skills, experience in strategic recommendations, and a collaborative nature to drive success in marketing campaigns.

Qualifications

• Strong leadership skills to inspire a team of analysts.
• Ability to provide strategic data-driven recommendations.
• Collaborative skills to work cross-functionally.

Responsibilities

• Drive strategic marketing growth for clients.
• Present strategic data-driven recommendations to improve ROI.
• Build effective marketing strategies to optimize client budgets.

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Manager— someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross‑functional success. Sound like you? Read on.

Responsibilities

As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Providing and presenting strategic data-driven recommendations across channels to improve client decision‑making and ROI
• Building effective marketing strategies with other internal partners to optimize client budgets and programs