Associate Director, CRM Analytics & Insights

Wunderman Thompson; Atlanta (GA); Hybrid; USD 70,000 - 140,000; Full time

Job summary

VML in Atlanta is seeking an Associate Director, CRM Analytics to lead measurement, reporting, testing, and insight development for client CRM programs. You will collaborate across Strategy, Account, PM, Creative, and Data teams while mentoring junior analysts and building scalable analytics processes.

The role requires 6+ years of analytics experience, strong Excel and BI tool skills, and the ability to translate data into clear, client-ready recommendations.

Qualifications

• Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field.
• 6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.
• Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.
• Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.
• Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.
• Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred.
• Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting.
• Strong presentation-building skills with the ability to create clear, concise, visually organized decks.
• Ability to explain complex data and technical concepts to non-technical audiences.
• Experience mentoring, coaching, or reviewing the work of junior team members.
• Strong cross-functional collaboration skills, with the ability to work across Strategy, Account, PM, Creative, Data, and client teams.
• Comfortable with ambiguity and able to bring structure to complex or evolving work.
• Strong attention to detail, QA rigor, and ability to manage multiple workstreams and deadlines.
• Curious, proactive, and solutions-oriented; able to identify issues, propose options, and help move the work forward.
• Experience with SQL, R, or Python preferred but not required.

Responsibilities

• Lead analytics workstreams that support CRM campaign performance, customer engagement, retention, acquisition, testing and optimization.
• Analyze campaign performance data across CRM channels and translate findings into actionable insights and recommendations.
• Report via clear, persuasive presentations and POVs to clients and internal partners.
• Partner with Strategy, Account, PM, Creative, and Data teams to integrate analytics into broader client work.
• Manage and mentor junior analysts to improve data, QA, and presentation skills.
• Build repeatable processes, templates, RACIs, and reporting frameworks to improve efficiency.
• Drive proactive problem solving by identifying testing opportunities and measurement plans.

Skills

Analytics

CRM analytics

Data storytelling

Cross-functional collaboration

Presentation skills

QA

SQL

R

Python

Education

Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or related field

Tools

Excel

Tableau

Power BI

Adobe Analytics

Google Analytics

Salesforce Marketing Cloud

SQL

R

Python

Job description

VML in Atlanta is seeking an Associate Director, CRM Analytics to lead measurement, reporting, testing, and insight development for client CRM programs. You will collaborate across Strategy, Account, PM, Creative, and Data teams while mentoring junior analysts and building scalable analytics processes.

The role requires 6+ years of analytics experience, strong Excel and BI tool skills, and the ability to translate data into clear, client-ready recommendations.