Associate Director, CRM Analytics

twentysix; Atlanta (GA); Hybrid; USD 70,000 - 140,000; Full time

Job summary

VML in Atlanta is seeking an Associate Director, CRM Analytics to lead measurement, reporting, testing, and insight development for client CRM programs. You will collaborate across Strategy, Account, PM, Creative, and Data teams while mentoring junior analysts and building scalable analytics processes.

The role requires 6+ years of analytics experience, strong Excel and BI tool skills, and the ability to translate data into clear, client-ready recommendations.

Qualifications

• Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field.
• 6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.
• Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.
• Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.
• Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.
• Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred.
• Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting.
• Strong presentation-building skills with the ability to create clear, concise, visually organized decks.
• Ability to explain complex data and technical concepts to non-technical audiences.
• Experience mentoring, coaching, or reviewing the work of junior team members.
• Strong cross-functional collaboration skills, with the ability to work across Strategy, Account, PM, Creative, Data, and client teams.
• Comfortable with ambiguity and able to bring structure to complex or evolving work.
• Strong attention to detail, QA rigor, and ability to manage multiple workstreams and deadlines.
• Curious, proactive, and solutions-oriented; able to identify issues, propose options, and help move the work forward.
• Experience with SQL, R, or Python preferred but not required.

Responsibilities

• Lead analytics workstreams that support CRM campaign performance, customer engagement, retention, acquisition, testing and optimization.
• Analyze campaign performance data across CRM channels and translate findings into actionable insights and recommendations.
• Report via clear, persuasive presentations and POVs to clients and internal partners.
• Partner with Strategy, Account, PM, Creative, and Data teams to integrate analytics into broader client work.
• Manage and mentor junior analysts to improve data, QA, and presentation skills.
• Build repeatable processes, templates, RACIs, and reporting frameworks to improve efficiency.
• Drive proactive problem solving by identifying testing opportunities and measurement plans.

Skills

Analytics

CRM analytics

Data storytelling

Cross-functional collaboration

Presentation skills

QA

SQL

R

Python

Education

Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or related field

Tools

Excel

Tableau

Power BI

Adobe Analytics

Google Analytics

Salesforce Marketing Cloud

SQL

R

Python

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What you’ll do:

As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and insight development for customer marketing programs across CRM channels. This role is ideal for someone who is strong in analytics, confident in storytelling, and comfortable working across Strategy, Account, Project Management, Creative, and Data partners to turn performance data into clear, client-ready recommendations.

You will support senior analytics leadership while also owning key workstreams independently. The right person will bring structure, curiosity, strong follow-through, and a solutions-oriented mindset to complex marketing questions.

• Lead | Own analytics workstreams that support CRM campaign performance, customer engagement, retention, acquisition, testing and optimization. Help translate business questions into measurement approaches, reporting outputs, and actionable recommendations. Partner with senior leads to standardize and scale best practices across reporting, testing, and insight generation.

• Analyze | Pull, clean, validate, and interpret campaign performance data across CRM channels. Identify patterns, performance drivers, audience behaviors, and optimization opportunities. Move beyond surface-level reporting to explain what happened, why it matters, and what the client should do next.

• Report | Develop clear, persuasive presentations, performance readouts, POVs, and strategic recommendations for clients and internal partners. Turn complex data into digestible stories that connect performance to business objectives and marketing decisions.

• Partner | Work closely with Strategy, Account, Project Management, Creative, and Data teams to ensure reporting and analytics are integrated into the broader client work. Act as a bridge between analytical thinking and strategic storytelling, helping teams align on the insight, implication, and recommendation.

• Manage | Mentor and support junior analytics team members by reviewing work, coaching through analysis and storytelling, and helping build stronger data, QA, and presentation skills. Create clear expectations, provide actionable feedback, and help team members grow through ownership of the work.

• Build | Improve ways of working by creating repeatable processes, templates, RACIs, documentation, training materials, and reporting frameworks. Look for opportunities to reduce friction, improve quality, and make the team more efficient and consistent.

• Drive | Bring a proactive, solutions-oriented mindset to client and team needs. Help identify testing opportunities, measurement plans, campaign learnings, and new ways analytics can create value for the client. Be willing to ask “what if,” “why not,” and “what would need to be true?” when solving problems.

What you’ll need:

• Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field; advanced degree preferred but not required.

• 6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.

• Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.

• Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.

• Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.

• Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred.

• Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting.

• Strong presentation-building skills with the ability to create clear, concise, visually organized decks.

• Ability to explain complex data and technical concepts to non-technical audiences.

• Experience mentoring, coaching, or reviewing the work of junior team members.

• Strong cross-functional collaboration skills, with the ability to work across Strategy, Account, PM, Creative, Data, and client teams.

• Comfortable with ambiguity and able to bring structure to complex or evolving work.

• Strong attention to detail, QA rigor, and ability to manage multiple workstreams and deadlines.

• Curious, proactive, and solutions-oriented; able to identify issues, propose options, and help move the work forward.

• Experience with SQL, R, or Python preferred but not required.

_$70,000—$140,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.