Marketing Analytics & Insights Manager

VML; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML is seeking a Manager, Marketing Effectiveness & Intelligence (ME&I) to drive measurement, reporting, and optimization for a key client account. You’ll translate data into insights and lead cross-functional teams to improve paid, owned, and digital experiences.

The role emphasizes marketing analytics, dashboarding, and data storytelling, with collaboration across strategy, media, analytics, and technology teams. Hybrid work is available.

Qualifications

• Experience in marketing analytics and measurement.
• Experience with data visualization and dashboards.
• Strong communication and client-facing skills.

Responsibilities

• Define measurement frameworks, KPIs, and reporting needs.
• Lead reporting, dashboards, and insights across campaigns and websites.
• Partner with data engineering and platforms for data integration and quality.
• Translate data into actionable business recommendations and storyteller insights.
• Present findings to technical and non-technical audiences.

Skills

Marketing analytics

Dashboarding

Data storytelling

Cross-functional collaboration

Communication skills

Excel & PowerPoint

Adobe Analytics (preferred)

Google Analytics

CM360 / DV360 knowledge

Data visualization discipline

A/B testing familiarity

Education

Bachelor’s degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or related field

Tools

Power BI

Tableau

Looker Studio

Job description

VML is seeking a Manager, Marketing Effectiveness & Intelligence (ME&I) to drive measurement, reporting, and optimization for a key client account. You’ll translate data into insights and lead cross-functional teams to improve paid, owned, and digital experiences.

The role emphasizes marketing analytics, dashboarding, and data storytelling, with collaboration across strategy, media, analytics, and technology teams. Hybrid work is available.