Marketing Analytics & Insights Manager

Digital Agency Jobs; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Job summary

VML, a global creative agency, seeks a Manager, Marketing Effectiveness & Intelligence to drive measurement, reporting, and optimization for a key client. You’ll bridge data, marketing and business strategy to enable smarter decisions.

You’ll partner with internal teams and client stakeholders to define frameworks, build dashboards, ensure data quality, and push Test & Learn initiatives. Proficiency with BI tools is highly valued.

Qualifications

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or related field.
• 5–8 years of experience in marketing analytics, measurement, digital analytics, or BI.
• Experience with data visualization and dashboarding platforms.
• Strong communication and presentation skills with client-facing experience.

Responsibilities

• Define measurement frameworks, KPIs, and reporting requirements.
• Lead reporting, dashboards, and insights across marketing and digital channels.
• Collaborate with data engineers and cross-functional teams.
• Translate data into actionable recommendations for clients.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Stakeholder management

Strong communication

Problem solving

Strategic thinking

Power BI

Tableau

Looker Studio

Adobe Analytics

Google Analytics

CM360

DV360

Excel

PowerPoint

Education

Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or related field

Tools

Power BI

Tableau

Looker Studio

Adobe Analytics

Google Analytics

CM360

DV360

Excel

PowerPoint

Job description

VML, a global creative agency, seeks a Manager, Marketing Effectiveness & Intelligence to drive measurement, reporting, and optimization for a key client. You’ll bridge data, marketing and business strategy to enable smarter decisions.

You’ll partner with internal teams and client stakeholders to define frameworks, build dashboards, ensure data quality, and push Test & Learn initiatives. Proficiency with BI tools is highly valued.