Associate Director, CRM & Admissions Analytics

University of Delaware; Newark (DE); On-site; USD 90,000 - 115,000; Full time

Job summary

The University of Delaware is seeking an Associate Director, CRM Administrator in the Admissions Office to lead CRM communications, marketing automation, and admissions technology. This role oversees Slate communications strategy, portal development, analytics, and deployment while supervising staff responsible for admissions mailings.

Qualifications include a Bachelor's degree with four years of related experience, advanced Slate CRM knowledge, and strong project leadership.

Qualifications

• Bachelor's degree and four years of related experience.
• Advanced knowledge of Slate CRM communications, portals, and marketing automation.
• Experience leading enterprise CRM initiatives and business process improvement.
• Demonstrated leadership in project management and cross-functional collaboration.
• Slate CRM experience required; Tableau and Analytics desired; well-versed in configurable joins and all slate modules with a focus on communications.
• Well-versed in Google analytics and Ping data analysis to inform decision-making.
• Experience with assessment and implementation of systematic approaches for communications.
• Effective writing, oral communication and organizational skills.

Responsibilities

• CRM Management Provides strategic leadership for the admissions CRM, directing communications strategy, infrastructure development, marketing automation, portal enhancements, and implementation and optimization of new system capabilities to improve recruitment and enrollment operations.
• Develops CRM standards, policies, and best practices while providing leadership, training, and documentation to staff and campus partners to maximize effective system utilization and support Slate best practices.
• Leads communications deployment strategy, develops scalable communication workflows, and oversees CRM campaigns and A/B testing to improve communication effectiveness while reducing operational complexity.
• Provides direct supervision, coaching, workload management, and performance evaluation for assigned staff responsible for admissions mailings and communications operations.
• Provides strategic oversight for admissions portals, including My Blue Hen Home, ensuring an engaging and effective student experience throughout the enrollment lifecycle.
• Admissions Operations Directs the development and maintenance of communications procedures, process documentation, and operational standards.
• Reviews and ensures process maps are current and adhere to Enrollment Management policies.
• Develops and manages special program application processes for new initiatives.
• Provides leadership for operational planning, workflow management, and continuous process improvement related to admissions communications and mailings.
• Performs business requirements gathering and analysis and clearly communicates findings and process improvement recommendations to various stakeholders.
• Systems Directs the resolution of complex CRM data quality issues and recommends long-term system improvements.
• Develops data collection, analysis, and reporting plans to cover recruitment and admissions activities, enrollment forecasts, enrollment analysis, and the effectiveness of various marketing efforts.
• Leads the evaluation, implementation, and optimization of CRM technologies that enhance enrollment communications and operational efficiency.
• Analytics and Reporting Provides strategic oversight for communications analytics and reporting used to inform enrollment planning, marketing decisions, and recruitment, application, and enrollment strategies.
• Develops enterprise reporting, dashboards, and automated analytics and prepares regular reports on key metrics to support leadership decision making and evaluate communication effectiveness.
• Creates and generates ongoing recruitment, application, and enrollment reports to support admissions activities, decision making, and enrollment strategies, and supports in-depth analysis of those metrics.
• Provides strategic reporting and analysis, including comprehensive assessments that interpret patterns and trends and determine overall data quality.
• Collaborates with Enrollment Management leadership and campus partners to develop CRM communication strategies and data solutions supporting institutional priorities.
• Performs other job-related duties as assigned.

Skills

CRM Management

Slate CRM

Marketing Automation

Analytics

Leadership

Project Management

Stakeholder Collaboration

Education

Bachelor's degree

Tools

Slate CRM

Tableau

Google Analytics

Marketing automation

Job description

The University of Delaware is seeking an Associate Director, CRM Administrator in the Admissions Office to lead CRM communications, marketing automation, and admissions technology. This role oversees Slate communications strategy, portal development, analytics, and deployment while supervising staff responsible for admissions mailings.

Qualifications include a Bachelor's degree with four years of related experience, advanced Slate CRM knowledge, and strong project leadership.