Associate Brand Manager - Growth & Innovation

Mars, Incorporated; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Company bonuses

Job summary

Mars in Chicago, IL is seeking an Associate Brand Manager to support the cell team in building brands and delivering the cell value creation plan. This role leads cross-functional teams to plan, execute and analyze initiatives to hit sales, MAC, and Household Penetration targets.

You will work on brand strategy development, activation, renovation and innovation, collaborate with marketing, Sales and Customer Marketing, and contribute insights from data to optimize performance.

Qualifications

• 3+ years of marketing work experience, preferably in CPG.
• Bachelor’s degree required; Master’s preferred.
• Strong communication skills, both oral and written.
• Interpersonal skills with ability to influence without authority.
• Proven analytic skills with data mining and actionable recommendations.
• Proven ability to manage complex projects and prioritize details.
• Entrepreneurial, action-oriented, and collaborative mindset.
• Resilient problem solver, capable of consensus building.

Responsibilities

• Analyze brand/cell performance, competitive dynamics, and trends to improve plans.
• Influence brand strategy and growth opportunities using data.
• Monitor advertising and consumer promotions budgets.
• Evaluate activities post-launch to drive learnings.
• Execute marketing plans including activation, renovation, and innovation.
• Collaborate with cross-functional teams to ensure plan readiness and tracking.
• Forecast to understand market trends and drive demand calls.

Skills

Brand management

Cross-functional leadership

Data analysis

Communication

Project management

Influencing without authority

Strategic thinking

Education

Bachelor's degree

Master's degree

Job description

Mars in Chicago, IL is seeking an Associate Brand Manager to support the cell team in building brands and delivering the cell value creation plan. This role leads cross-functional teams to plan, execute and analyze initiatives to hit sales, MAC, and Household Penetration targets.

You will work on brand strategy development, activation, renovation and innovation, collaborate with marketing, Sales and Customer Marketing, and contribute insights from data to optimize performance.