Associate Brand Manager- Mars Snacking Confectionary

Mars, Incorporated; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Company bonuses

Job summary

Mars in Chicago, IL is seeking an Associate Brand Manager to support the cell team in building brands and delivering the cell value creation plan. This role leads cross-functional teams to plan, execute and analyze initiatives to hit sales, MAC, and Household Penetration targets.

You will work on brand strategy development, activation, renovation and innovation, collaborate with marketing, Sales and Customer Marketing, and contribute insights from data to optimize performance.

Qualifications

• 3+ years of marketing work experience, preferably in CPG.
• Bachelor’s degree required; Master’s preferred.
• Strong communication skills, both oral and written.
• Interpersonal skills with ability to influence without authority.
• Proven analytic skills with data mining and actionable recommendations.
• Proven ability to manage complex projects and prioritize details.
• Entrepreneurial, action-oriented, and collaborative mindset.
• Resilient problem solver, capable of consensus building.

Responsibilities

• Analyze brand/cell performance, competitive dynamics, and trends to improve plans.
• Influence brand strategy and growth opportunities using data.
• Monitor advertising and consumer promotions budgets.
• Evaluate activities post-launch to drive learnings.
• Execute marketing plans including activation, renovation, and innovation.
• Collaborate with cross-functional teams to ensure plan readiness and tracking.
• Forecast to understand market trends and drive demand calls.

Skills

Brand management

Cross-functional leadership

Data analysis

Communication

Project management

Influencing without authority

Strategic thinking

Education

Bachelor's degree

Master's degree

Job description

Job Description:

Associate Brand Manager- Mars Snacking Confectionary (Multiple positions)

Chicago, IL

Office-based

The Associate Brand Manager (ABM) will be responsible for supporting the cell team to build brands and deliver the cell value creation plan. They will support the Marketing team and will lead cross-functional business teams in the planning, execution and analysis of various project and initiatives. Additionally, the ABM will have opportunities to assist in the development of brand strategy and the execution of various marketing activities to achieve specific brand/cell objectives, including delivery of sales, MAC, and Household Penetration targets.

What are we looking for?

• 3+ years Marketing work experience required, preferably within CPG industry.
• Bachelor’s degree required. Masters preferred.
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
• High levels of interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
• Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
• Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.

What would be your key responsibilities?

• Analyze & review brand/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans – activation, renovation, and innovation – with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e. price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in‑class learning and development support from day one, including access to our in‑house Mars University.
• An industry competitive salary and benefits package, including company bonuses

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00