Brand Analytics Manager: Growth Insights & MMM Strategy

Mars; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Job summary

Mars is seeking a Brand Analytics Manager to transform consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to shape strategy and optimize brand performance across the portfolio.

Lead analytics initiatives, design scalable processes, and establish best practices to build long-term capability within a growing analytics function at Mars.

Qualifications

• 5+ years in Marketing Analytics, Brand Analytics, or BI.
• 3+ years in CPG/retail industry.
• Experience with MMM, attribution, experimentation, and brand health.
• Bachelor's degree in a quantitative or business field; MBA preferred.

Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights.
• Deliver strategic recommendations to cross-functional stakeholders.
• Evaluate marketing effectiveness using MMM, attribution, and brand health metrics.
• Drive continuous improvement by embedding best practices across brands.

Skills

CPG & Retail Analytics

Strategic thinking

Brand & consumer insights

Measurement & marketing analytics

Influencing & executive communication

Cross-functional collaboration

Education

Bachelor's degree

MBA or Master's degree preferred

Job description

Mars is seeking a Brand Analytics Manager to transform consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to shape strategy and optimize brand performance across the portfolio.

Lead analytics initiatives, design scalable processes, and establish best practices to build long-term capability within a growing analytics function at Mars.