Senior Brand Analytics & Growth Strategist

Mars Incorporated; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Benefits offered by this job

Mars University

Industry-competitive pay

Company bonus

Job summary

Mars Incorporated in Chicago seeks a Brand Analytics Manager to transform consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to uncover opportunities, influence decisions, and optimize brand performance across the portfolio.

This role focuses on designing scalable analytics processes and best practices, building organizational capability, and delivering strategic recommendations

Qualifications

• 5+ years of Marketing Analytics, Brand Analytics, or BI experience.
• 3+ years in the CPG or Retail industry.
• Bachelor's in a quantitative/analytical field; MBA or Master’s preferred.

Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights.
• Deliver strategic recommendations that translate data into actions for cross-functional stakeholders.
• Evaluate marketing effectiveness using MMM, attribution, experimentation, and brand health metrics.
• Drive continuous improvement by embedding best practices across brands and initiatives.
• Partner and influence across Marketing, Sales, Finance, Insights, and leadership teams.
• Build scalable analytics processes and frameworks to strengthen decision-making and organizational capability.

Skills

CPG & Retail Analytics

Strategic & Analytical Thinking

Brand & Consumer Insights

Measurement & Marketing Analytics

Influencing & Executive Communication

Cross-Functional Collaboration

Education

Bachelor's degree in quantitative field

MBA or Master's degree preferred

Job description

Mars Incorporated in Chicago seeks a Brand Analytics Manager to transform consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to uncover opportunities, influence decisions, and optimize brand performance across the portfolio.

This role focuses on designing scalable analytics processes and best practices, building organizational capability, and delivering strategic recommendations