Senior Brand Growth Manager – Analytics & Strategy

mars; United States; On-site; USD 108,000 - 149,000; Full time

Job summary

Mars is seeking a Senior Associate Brand Manager for Mars Snacking Confectionary in Chicago. This office-based role supports the cell team, leading cross-functional projects to deliver the value creation plan and drive brand performance.

You will analyze brand performance, influence strategy, manage budgets, and execute marketing plans with rigorous tracking and learnings to improve future activities.

Qualifications

• Bachelor's degree required. MBA preferred.
• 3+ years' Marketing work experience required, preferably within CPG industry.
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
• High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
• Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
• Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.

Responsibilities

• Analyze & review brand/season/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans - activation, renovation, and innovation - with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e., price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call.

Skills

Communication skills

Analytical skills

Cross-functional collaboration

Prioritization

Problem solving

Execution

Education

Bachelor's degree

MBA preferred

Job description

Mars is seeking a Senior Associate Brand Manager for Mars Snacking Confectionary in Chicago. This office-based role supports the cell team, leading cross-functional projects to deliver the value creation plan and drive brand performance.

You will analyze brand performance, influence strategy, manage budgets, and execute marketing plans with rigorous tracking and learnings to improve future activities.