Assistant Store Manager — Lead a Brand Advocates Team

icebreaker; Commerce (CA); On-site; USD 33,000 - 50,000; Full time

Benefits offered by this job

Annual incentive plan

VF benefits overview

Job summary

The North Face is seeking an Assistant Store Manager in California to lead a team of Brand Advocates, partner with the Store Manager to drive profitability, and deliver an exceptional customer experience aligned with our brand values.

You will oversee daily operations, coaching, training, and staffing to maintain high standards in merchandising, customer service, and store performance. This role emphasizes inclusivity and a high-energy retail environment.

Qualifications

• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced, dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.

Responsibilities

• lead, develop, and motivate a team of Brand Advocates to deliver consistent, best-in-class customer experience that reflects our brand values and purpose.
• partner closely with the Store Manager to drive profitability by ensuring excellence in customer engagement, merchandising, operations, and community connection.
• in the Store Manager’s absence, you will assume full responsibility for the store.
• monitor progress against KPIs and sales goals to achieve goals.
• lead and coach the team to exceed individual and store productivity goals.
• model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
• supervise daily store operations, including opening/closing, floor coverage, and task delegation.
• support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
• provide ongoing training, feedback, and development to team members.
• ensure compliance with company policies, procedures, and operational standards.
• partner with the Store Manager to manage expenses, shrink, and profitability.
• maintain visual merchandising standards and product replenishment per brand directives.
• foster a culture of accountability, creativity, and continuous improvement.
• promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
• support inventory management through accurate shipping, receiving, and stockroom practices.

Skills

Sales leadership

Coaching

Customer service

Communication

Education

High School Diploma or equivalent

Job description

The North Face is seeking an Assistant Store Manager in California to lead a team of Brand Advocates, partner with the Store Manager to drive profitability, and deliver an exceptional customer experience aligned with our brand values.

You will oversee daily operations, coaching, training, and staffing to maintain high standards in merchandising, customer service, and store performance. This role emphasizes inclusivity and a high-energy retail environment.