Assistant Store Manager — Lead a High-Performance Team

The North Face; Salt Lake City (UT); On-site; USD 28,000 - 41,000; Full time

Job summary

The North Face is seeking an Assistant Store Manager to lead, develop, and motivate a team of Brand Advocates to deliver a best-in-class customer experience reflecting our brand values. You will partner with the Store Manager to drive profitability through excellence in customer engagement, merchandising, operations, and community connection.

In the Store Manager's absence you will assume full responsibility for the store, champion inclusive leadership, and coach a high-performing retail team in

Qualifications

• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand and move throughout the store for extended periods and perform physical tasks.

Responsibilities

• Lead and coach the team to exceed individual and store productivity goals.
• Model exceptional customer service and selling behaviors to inspire the team and create authentic brand experiences.
• Supervise daily store operations, including opening and closing procedures, floor coverage, and task delegation.
• Support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with all company policies, procedures, and operational standards.
• Partner with the Store Manager to manage expenses, control shrink, and drive profitability.
• Maintain visual merchandising standards and ensure product replenishment aligns with brand directives.
• Foster a culture of accountability, creativity, and continuous improvement.
• Promote a respectful, inclusive environment that values diverse backgrounds and perspectives.
• Support inventory management through accurate shipping, receiving, and stockroom practices.

Skills

Leadership

Coaching

Communication

Flexible

Independent work

Computer literacy

Physical stamina

Education

High School Diploma

Job description

The North Face is seeking an Assistant Store Manager to lead, develop, and motivate a team of Brand Advocates to deliver a best-in-class customer experience reflecting our brand values. You will partner with the Store Manager to drive profitability through excellence in customer engagement, merchandising, operations, and community connection.

In the Store Manager's absence you will assume full responsibility for the store, champion inclusive leadership, and coach a high-performing retail team in