Assistant Store Manager — Lead, Coach & Profit Driver

The North Face; Troy (MI); On-site; USD 29,000 - 43,000; Full time

Job summary

The North Face is seeking an Assistant Store Manager to lead and develop a team of Brand Advocates, delivering best-in-class customer experiences aligned with brand values. You will partner with the Store Manager to drive profitability through excellence in customer engagement, merchandising, operations, and community connection.

Responsibilities include recruiting, onboarding, coaching, supporting inventory, and maintaining visual merchandising to brand standards while fostering an inclusive,

Qualifications

• 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.
• High School Diploma or equivalent preferred; hands-on achievements valued.
• Proven ability to drive results through store teams and exceed goals.

Responsibilities

• Lead and coach the team to exceed individual and store productivity goals.
• Model exceptional customer service and selling behaviors to inspire the team.
• Supervise daily store operations, including opening and closing procedures.
• Support the Store Manager in recruiting, hiring, and onboarding with high-caliber talent.
• Provide ongoing training, feedback, and development to team members.
• Ensure compliance with all company policies and standards.
• Partner with the Store Manager to manage expenses, shrink, and drive profitability.
• Maintain visual merchandising standards and product replenishment per brand directives.
• Foster an inclusive, high-performing retail environment open to diverse perspectives.
• Support inventory management through accurate shipping, receiving, and stockroom practices.

Skills

Leadership

Coaching

Customer service

Communication

Team development

Education

High School Diploma or equivalent

Job description

The North Face is seeking an Assistant Store Manager to lead and develop a team of Brand Advocates, delivering best-in-class customer experiences aligned with brand values. You will partner with the Store Manager to drive profitability through excellence in customer engagement, merchandising, operations, and community connection.

Responsibilities include recruiting, onboarding, coaching, supporting inventory, and maintaining visual merchandising to brand standards while fostering an inclusive,