Assistant Store Manager — Elevate Customer Experience

vfc; Buffalo (NY); On-site; USD 52,000 - 68,000; Full time

Job summary

The North Face is seeking an Assistant Store Manager in Buffalo, NY to lead and develop a team, ensuring a best-in-class customer experience aligned with our brand values. You will partner with the Store Manager to maximize profitability through engagement, merchandising, and compliant operations.

The role emphasizes training, accountability, and coaching to drive results. Join The North Face family and contribute to a culture that values inclusion, teamwork, and exceptional service in a

Qualifications

• 3+ years of store leadership experience in a fast-paced retail environment.
• Ability to work weekends, evenings, and holidays.
• Effective written and verbal communication.
• Proven ability to meet and exceed sales results.
• Proven ability to meet business goals by driving results through store team.
• Excellent decision-making ability in a fast-paced environment.
• Detail oriented and excellent organization skills.
• Proficient computer skills including word processing, spreadsheets, and software programs.

Responsibilities

• Coach and develop staff to exceed individual and store productivity goals.
• Promote excellence in customer service by modeling brand specific service standards, monitoring and responding to customer feedback, and ensuring the team is engaging with each customer to create an authentic brand experience.
• Supervise floor coverage and activities, including opening and closing the store as scheduled.
• In partnership with the Store Manager, provide training and ongoing development of store staff in customer engagement and all company programs, policies and procedures.
• Foster an environment of development and accountability.
• Support the Store Manager in achieving all financial and operational objectives including expense control, Loss Prevention, store audits, and weekly reports.
• Assist Store Manager in the selection and hiring of qualified candidates.
• Partner with the Store Manager on the implementation of visual merchandising directives and maintain standards consistent with company brand strategies, ensure merchandise on the selling floor is replenished appropriately.
• Partner with the Store Manager to ensure compliance and adherence to loss prevention and safety policies and procedures, standards and practices, and company directives.
• Model behavior that respects the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and the brand.
• Promotes an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas of others .

Skills

Store leadership

Sales achievement

Communication

Flexibility

Staff training

Customer service

Computer skills

Education

AA degree or equivalent

Tools

Word processing

Spreadsheets

Software programs

Job description

The North Face is seeking an Assistant Store Manager in Buffalo, NY to lead and develop a team, ensuring a best-in-class customer experience aligned with our brand values. You will partner with the Store Manager to maximize profitability through engagement, merchandising, and compliant operations.

The role emphasizes training, accountability, and coaching to drive results. Join The North Face family and contribute to a culture that values inclusion, teamwork, and exceptional service in a