Assistant Store Coach: Lead Team & Guest Experience

Rally House; Town of Baldwin (WI); On-site; USD 23,000 - 34,000; Full time

Job summary

Rally House is seeking an Assistant Coach to act as the Assistant Store Manager, supporting store performance by ensuring standards are executed and by developing the team. This role drives day‑to‑day outcomes, supports training, and helps maintain a guest‑focused environment under the Head Coach.

The ideal candidate will lead talent attraction and onboarding, coach performance, and ensure adherence to safety and operational policies across all shifts in a fast‑paced sports retail setting.

Qualifications

• 3+ years of experience in retail.
• 1+ year in a supervisory or team lead role.
• Availability to work 40 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports events.
• Associates or Bachelor’s degree preferred.

Responsibilities

• Partner with the Head Coach to attract, hire, and onboard talent.
• Lead ongoing training and development plans for team members.
• Coach performance, document feedback, and support corrective actions.
• Build engagement through recognition, communication, and follow‑up.
• Own execution of operational standards and routines.
• Validate Playbook adherence through observation and walkthroughs.
• Ensure compliance with safety, cash handling, and policy standards.
• Act as operational leader‑on‑duty in the Head Coach’s absence.
• Lead execution of visual directives and seasonal transitions.
• Ensure fixture flow and product placement drive sales and ease of shopping.
• Maintain store organization and back‑of‑house standards.
• Coach Team Captains and Teammates on visual expectations.
• Own service execution and customer experience standards.
• Observe the store through the customer lens and adjust in real time.
• Resolve complex customer concerns and ensure follow‑up.
• Reinforce consistency of service behaviors across all shifts.
• Support payroll planning and labor optimization.
• Analyze store performance and take action to improve results.
• Lead execution of special events and hot markets.
• Drive daily, weekly, and monthly performance goals.

Skills

Drives for Results

Customer Centric

Action Oriented

Develops Teams

Communicates Effectively

Resilience

Education

Associate or Bachelor's degree

Job description

Rally House is seeking an Assistant Coach to act as the Assistant Store Manager, supporting store performance by ensuring standards are executed and by developing the team. This role drives day‑to‑day outcomes, supports training, and helps maintain a guest‑focused environment under the Head Coach.

The ideal candidate will lead talent attraction and onboarding, coach performance, and ensure adherence to safety and operational policies across all shifts in a fast‑paced sports retail setting.