Assistant Store Coach: Lead, Train & Elevate Teams

Rally House; Town of Parma (NY); On-site; USD 23,000 - 34,000; Full time

Job summary

Rally House is seeking an Assistant Coach (Assistant Store Manager) to support store performance, train and coach the team, and ensure guest-centric operations. You will collaborate with the Head Coach to attract talent, lead onboarding, and maintain high standards across service, merchandising, and safety.

The role requires 3+ years in retail with 1+ year supervisory experience, strong communication, and availability for 40 hours weekly including weekends and local sports events.

Qualifications

• 3+ years of experience in retail
• 1+ year in a supervisory or team lead role
• Associates or Bachelor’s degree preferred
• Availability to work 40 hours per week with open availability including daytime, nights, weekends, holidays, and featured local sports events

Responsibilities

• Partner with the Head Coach to attract, hire, and onboard talent
• Lead ongoing training and development plans for team members
• Coach performance, document feedback, and support corrective actions
• Build engagement through recognition, communication, and follow-up
• Own execution of operational standards and routines
• Validate Playbook adherence through observation and walkthroughs
• Ensure compliance with safety, cash handling, and policy standards
• Act as operational leader-on-duty in the Head Coach’s absence
• Lead execution of visual directives and seasonal transitions
• Ensure fixture flow and product placement drive sales and ease of shopping
• Maintain store organization and back-of-house standards
• Coach Team Captains and Teammates on visual expectations
• Own service execution and customer experience standards
• Observe the store through the customer lens and adjust in real time
• Resolve complex customer concerns and ensure follow-up
• Reinforce consistency of service behaviors across all shifts
• Support payroll planning and labor optimization
• Analyze store performance and take action to improve results
• Lead execution of special events and hot markets
• Drive daily, weekly, and monthly performance goals

Skills

Team Leadership

Customer Service

Retail Operations

Shift Management

Communication

Education

Assoc or BA preferred

Job description

Rally House is seeking an Assistant Coach (Assistant Store Manager) to support store performance, train and coach the team, and ensure guest-centric operations. You will collaborate with the Head Coach to attract talent, lead onboarding, and maintain high standards across service, merchandising, and safety.

The role requires 3+ years in retail with 1+ year supervisory experience, strong communication, and availability for 40 hours weekly including weekends and local sports events.