Assistant Director, Social Media Strategy & Campaigns

University of Wisconsin-Madison; Madison (WI); On-site; USD 60,000 - 74,000; Full time

Benefits offered by this job

Generous vacation

Competitive insurances & retirement

Badger gear & season tickets

Job summary

University of Wisconsin-Madison is seeking a Social Media Marketing Strategy Assistant Director to curate, plan, and post engaging content across multiple social platforms. You will partner with marketing and creative teams to align with brand identity and reach target audiences, while coordinating with the daily and weekly content cadence and captions for stories.

You will help design brand-consistent posts, track performance metrics, and optimize content strategy using paid media tools like

Qualifications

• 1-3 years’ experience in social media marketing.
• Experience with various social media platforms and analytics tools.
• Strong understanding of branding principles.
• Proficient in Microsoft Office, with a focus on Word, Excel, and PowerPoint.
• Demonstrated creativity and ability to think outside the box to develop innovative content and tell the story of Wisconsin Athletics.

Responsibilities

• Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets.
• Oversees creative development and project management processes for marketing activities.
• Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results.
• Develops, edits, monitors, and provides feedback on content.

Skills

Social media marketing

Analytics tools

Branding principles

Microsoft Office

Creativity

Communication skills

Time management

Education

Bachelor's degree

Tools

Hootsuite

Copywriting

Paid media

Job description

University of Wisconsin-Madison is seeking a Social Media Marketing Strategy Assistant Director to curate, plan, and post engaging content across multiple social platforms. You will partner with marketing and creative teams to align with brand identity and reach target audiences, while coordinating with the daily and weekly content cadence and captions for stories.

You will help design brand-consistent posts, track performance metrics, and optimize content strategy using paid media tools like