Strategic Social Media Lead for Higher Education

Avnet; Atlanta (GA); Hybrid; USD 70,000 - 85,000; Full time

Job summary

The University of Wisconsin–Madison is seeking an Assistant Director of Social Media to shape and manage the university's social media accounts. You will develop strategy and hands-on content for senior leadership accounts, producing engaging written and visual content that reflects diverse perspectives and messages.

You will guide campus social media professionals, collaborate with leadership and communications staff, and help coordinate content across teams and events.

Qualifications

• 5+ years of experience in communications and/or marketing.
• Experience managing social media accounts across corporate, nonprofit, institutional or influencer contexts.
• Ability to produce accurate, visual and attention-grabbing content for an individual or brand.

Responsibilities

• Manage day-to-day unit plans aligned with strategic initiatives and meet objectives.
• Plan, write, and edit content for internal and external stakeholders.
• Direct programs and projects to meet deadlines and budgets.
• Develop and implement new or revised unit policies and procedures.
• Deliver communication materials through various mediums to designated audiences.

Skills

Social media management

Content creation

Leadership

Crisis communications

Education

Bachelor's degree in journalism/strategic communications/digital production

Job description

The University of Wisconsin–Madison is seeking an Assistant Director of Social Media to shape and manage the university's social media accounts. You will develop strategy and hands-on content for senior leadership accounts, producing engaging written and visual content that reflects diverse perspectives and messages.

You will guide campus social media professionals, collaborate with leadership and communications staff, and help coordinate content across teams and events.