Social Media Marketing Strategy Lead

University of Wisconsin; Madison (WI); On-site; USD 61,000 - 74,000; Full time

Benefits offered by this job

Generous vacation, holidays, and paid 

Competitive insurance and retirement

Badger gear & season tickets

Job summary

The University of Wisconsin–Madison is seeking a Social Media Marketing Strategy Assistant Director to curate, plan, and post engaging content across platforms. You will collaborate with marketing and creative teams to develop cohesive brand strategies and write captions for daily and weekly posts, including stories.

This role tracks performance metrics, leverages paid media tools to drive engagement and revenue, and manages budgets, timelines, and vendor relationships.

Qualifications

• 1–3 years’ experience in social media marketing.
• Experience with platforms and analytics tools.
• Strong understanding of branding principles.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Creative storyteller with ability to develop compelling content.
• Excellent communication and teamwork skills.
• Bachelor’s degree preferred.

Responsibilities

• Develop operational plans supporting campaigns, including staffing and budgets.
• Oversee creative development and project management of marketing activities.
• Segment audiences, identify opportunities, evaluate competition, measure results.
• Develop, edit, monitor content and provide feedback.
• Track and report campaign results regularly.

Skills

Social media marketing

Analytics tools

Branding principles

Microsoft Office

Creativity

Communication skills

Education

Bachelor's degree preferred

Tools

Hootsuite

Job description

The University of Wisconsin–Madison is seeking a Social Media Marketing Strategy Assistant Director to curate, plan, and post engaging content across platforms. You will collaborate with marketing and creative teams to develop cohesive brand strategies and write captions for daily and weekly posts, including stories.

This role tracks performance metrics, leverages paid media tools to drive engagement and revenue, and manages budgets, timelines, and vendor relationships.