Assistant Director of Social Media

Avnet; Atlanta (GA); Hybrid; USD 70.000 - 85.000; Vollzeit

Zusammenfassung

The University of Wisconsin–Madison is seeking an Assistant Director of Social Media to shape and manage the university's social media accounts. You will develop strategy and hands-on content for senior leadership accounts, producing engaging written and visual content that reflects diverse perspectives and messages.

You will guide campus social media professionals, collaborate with leadership and communications staff, and help coordinate content across teams and events.

Qualifikationen

• 5+ years of experience in communications and/or marketing.
• Experience managing social media accounts across corporate, nonprofit, institutional or influencer contexts.
• Ability to produce accurate, visual and attention-grabbing content for an individual or brand.

Aufgaben

• Manage day-to-day unit plans aligned with strategic initiatives and meet objectives.
• Plan, write, and edit content for internal and external stakeholders.
• Direct programs and projects to meet deadlines and budgets.
• Develop and implement new or revised unit policies and procedures.
• Deliver communication materials through various mediums to designated audiences.

Kenntnisse

Social media management

Content creation

Leadership

Crisis communications

Ausbildung

Bachelor's degree in journalism/strategic communications/digital production

Jobbeschreibung

Assistant Director of Social Media

Job Summary: The Office of Strategic Communication, the central communications and content hub for UW‑Madison, is seeking a creative and strategic Assistant Director of Social Media who will support managing and shaping the university's social media accounts. The role encompasses strategy development and hands‑on content planning and creation for senior leadership accounts, producing engaging written and visual content that captures individual perspectives and conveys diverse messages. The position will also provide guidance to campus social media professionals and collaborate with leadership, communications professionals, and student staff.

Responsibilities

• Manages the day‑to‑day operational unit plans to align with strategic initiatives and meet established objectives. (20%)
• Plans, writes, and edits content for various internal and external stakeholders. (40%)
• Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets. (10%)
• Identifies, proposes, and implements new or revised unit operational policies and procedures. (10%)
• Develops, implements, and delivers communication materials through various mediums to designated audiences. (10%)
• Tracks progress and reports on social media metrics and insights. (5%)
• Monitors social media for content opportunities and moderates social media posts following guidance. (5%)

Tasks

• Plans and conceptualizes strategies, campaigns and social content for senior leadership accounts.
• Communicates with leadership and campus partners on strategy, plans and content coordination.
• Provides guidance, resources and consultation via meetings and Teams channel to social media practitioners across campus.
• Attends events and captures takeaways and visuals for content.
• Writes, edits, publishes and shares content on social platforms.
• Directs, coordinates and creates visual content.
• Assists with institutional account strategy and content as needed.
• Monitors, learns from and reports on social media analytics.
• Stays up‑to‑date on best practices and emerging social media platforms.
• Develops and maintains a social media calendar for leadership accounts.
• Monitors social media channels for messages, comments and reactions, responding when appropriate.

Qualifications

Required: 5+ years of experience in communications and/or marketing.

Preferred:

• Experience managing corporate, nonprofit, institutional or influencer social media accounts, developing and implementing innovative social campaigns across channels.
• Demonstrated ability to produce accurate, visual and attention‑grabbing content for an individual or brand.
• Experience working with institutional, organizational or corporate leadership on communications, including social media accounts, and experience writing in first‑person point of view for leadership.
• Track record of managing higher ed or campus accounts.
• Experience evaluating the effectiveness of social accounts and campaigns to reach strategic objectives.
• Experience capturing and editing photos; ability to create and edit short social videos and Reels a plus; graphic design and animation skills a plus.
• Demonstrated experience working cooperatively and professionally.
• Demonstrated ability to work independently on complex projects, manage shifting priorities.
• Experience with crisis communications.
• Experience adhering to and supporting brand standards across communications channels.

Education

Preferred Bachelor's Degree candidates with a background in journalism, strategic communications or digital production are encouraged to apply.

Work Type & Compensation

• Full Time: 100%.
• Hybrid position, working partially remote and partially in‑person on the UW‑Madison campus.
• Some evening and weekend hours may be required, with flexibility to accommodate work outside regular business hours.
• Appointment type: ongoing / renewable.
• Salary: Minimum $70,000 ANNUAL (12 months) depending on qualifications; expected starting salary range $70,000‑85,000.
• Benefits: generous package, more than 5 weeks paid time off, participation in Wisconsin Retirement System pension plan, comprehensive health/dental/vision insurance, paid professional development opportunities, flexible work environment, and more.

Diversity Statement

Diversity is a source of strength, creativity, and innovation for UW‑Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinions enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin‑Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background — people who as students, faculty, and staff serve Wisconsin and the world.

Equal Opportunity Statement

The University of Wisconsin‑Madison is an Equal Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).