Assistant Director, Social Media Marketing Strategy

UWMSN University of Wisconsin Madison; Kellner (WI); On-site; USD 61,000 - 74,000; Full time

Benefits offered by this job

Vacation & PTO

Insurance & Savings accounts

Retirement benefits

Badger gear & season tickets

Job summary

University of Wisconsin–Madison is seeking a Social Media Marketing Strategy Assistant Director to curate and post engaging content across platforms, aligning with brand identity and audience goals. You will collaborate with marketing and creative teams to craft captions, stories, and campaigns while staying current with trends and performance metrics.

The role includes managing paid media efforts, budgets, timelines, and vendor relationships, as well as supporting internal brand storytelling

Qualifications

• 1-3 years' experience in social media marketing.
• Experience with various social media platforms and analytics tools.
• Strong understanding of branding principles.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Demonstrated creativity and ability to tell Wisconsin Athletics’ story.

Responsibilities

• Develops operational plans for marketing projects and campaigns, including staffing and resources, ensuring deadlines and budgets are met.
• Oversees creative development and project management for marketing activities.
• Segments audiences, identifies opportunities, evaluates competition, and measures results.
• Develops, edits, monitors, and provides feedback on content.

Skills

Social media marketing

Analytics tools

Branding principles

Copywriting

Communication

Team collaboration

Time management

Education

Bachelor's degree

Tools

Hootsuite

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category: Academic Staff Employment Type: Regular Job Profile: Marketing Manager

Job Summary

The Social Media Marketing Strategy Assistant Director is responsible for curating, planning, and posting engaging content across various social media platforms. This role works closely with the marketing and creative teams to develop cohesive strategies that align with brand identity and reach target audiences effectively. The role collaborates with the creative team to design visually appealing and brand-consistent posts, while also planning and writing captions for daily and weekly social media content, including stories. Staying informed on the latest social media trends and best practices is essential to maintaining an innovative and impactful digital presence. The role involves regularly reviewing performance metrics to optimize content strategy and leveraging paid media tools, such as Meta, to drive engagement and revenue. Additionally, the Assistant Director manages budgets, timelines, and vendor relationships to ensure the success of paid media campaigns. This position also supports internal brand storytelling initiatives, assists with day-to-day data reporting, and contributes to campaign strategy. A key part of the role is tracking and communicating campaign success on a daily, weekly, and monthly basis. The Assistant Director will also work with the team to implement scalable, repeatable, and measurable social media methods, ensuring consistent improvement through performance tracking.

Department

Wisconsin Athletics, Brand Marketing

Compensation

The minimum salary is $67,412, depending on qualifications and experience.

Benefits

• Generous vacation, holidays, and paid time off
• Competitive insurances and savings accounts
• retirement benefits
• Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass

Key Job Responsibilities

• Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
• Oversees creative development and project management processes for marketing activities
• Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
• Develops, edits, monitors, and provides feedback on content

Required Qualifications

• 1-3 years' experience in social media marketing
• Experience with various social media platforms and analytics tools
• Strong understanding of branding principles
• Proficient in Microsoft Office, with a focus on Word, Excel, and PowerPoint
• Demonstrated creativity and ability to think outside the box to develop innovative content and tell the story of Wisconsin Athletics in a compelling and dynamic way.
• Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels both internally and externally
• Demonstrated strong work ethic, time management, and organizational skills
• Ability to simultaneously manage a high level of detail across multiple projects
• Ability to work in a team-oriented environment in an office setting

Preferred Qualifications

• One to three years of experience in social media marketing within collegiate athletics, professional sports, or an agency environment.
• Experience with Hootsuite or copywriting
• Work experience in paid media

Education

Bachelor's degree preferred.

Conditions of Appointment

This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

Contact Information

Eric Weycker ([e-mail])

Institutional Statement on Diversity

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. The University of Wisconsin-Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website. To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you. Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

Additional Information

Work with purpose, make an impact, and grow your career. The University of Wisconsin-Madison is committed to equity, inclusion and employee well-being as we proudly work to improve the lives of people in Wisconsin and beyond. UW-Madison offers a wide range of professions that cover various interests and skill levels. We employ everything from accountants to arborists, chefs to custodians, editors to electricians, graphic designers to groundskeepers, HR associates to HVAC technicians, librarians to locksmiths, mechanics to medical assistants, painters to police officers, web designers to welders, and absolutely everything in between! No matter what you are looking for professionally, chances are you will not only find it but will thrive at it while working at the University of Wisconsin-Madison.