Strategic Social Media Lead

UWMSN University of Wisconsin Madison; Kellner (WI); On-site; USD 61,000 - 74,000; Full time

Benefits offered by this job

Vacation & PTO

Insurance & Savings accounts

Retirement benefits

Badger gear & season tickets

Job summary

University of Wisconsin–Madison is seeking a Social Media Marketing Strategy Assistant Director to curate and post engaging content across platforms, aligning with brand identity and audience goals. You will collaborate with marketing and creative teams to craft captions, stories, and campaigns while staying current with trends and performance metrics.

The role includes managing paid media efforts, budgets, timelines, and vendor relationships, as well as supporting internal brand storytelling

Qualifications

• 1-3 years' experience in social media marketing.
• Experience with various social media platforms and analytics tools.
• Strong understanding of branding principles.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Demonstrated creativity and ability to tell Wisconsin Athletics’ story.

Responsibilities

• Develops operational plans for marketing projects and campaigns, including staffing and resources, ensuring deadlines and budgets are met.
• Oversees creative development and project management for marketing activities.
• Segments audiences, identifies opportunities, evaluates competition, and measures results.
• Develops, edits, monitors, and provides feedback on content.

Skills

Social media marketing

Analytics tools

Branding principles

Copywriting

Communication

Team collaboration

Time management

Education

Bachelor's degree

Tools

Hootsuite

Job description

University of Wisconsin–Madison is seeking a Social Media Marketing Strategy Assistant Director to curate and post engaging content across platforms, aligning with brand identity and audience goals. You will collaborate with marketing and creative teams to craft captions, stories, and campaigns while staying current with trends and performance metrics.

The role includes managing paid media efforts, budgets, timelines, and vendor relationships, as well as supporting internal brand storytelling