Social Media Team Lead - Student (Strategy & Analytics)

UWSTP University of Wisconsin Stevens Point; United States; On-site; USD 15,000 - 22,000; Part time

Job summary

The University of Wisconsin-Stevens Point invites applications for the Digital Marketing Team Lead, a student hourly role within University Centers. This position oversees social media strategy, content creation, and analytics, coordinating with Social Media Coordinators and other marketing staff to ensure brand alignment.

Responsibilities include training, calendar management, and reporting, with hours 10–20 per week during the academic year and occasional evenings/weekends.

Qualifications

• Minimum one semester on the University Centers Marketing Team (preferred)
• Demonstrated leadership ability and strong communication skills
• Advanced understanding of social media platforms and analytics
• Ability to manage multiple deadlines and supervise peers
• Strong understanding of branding and marketing strategy

Responsibilities

• Oversee strategy, execution, training, quality control, and analytics for all social media platforms.
• Coordinate content calendars and collaborations across accounts.
• Supervise three Social Media Coordinators and mentor teammates.
• Ensure posts align with university branding and guidelines.
• Provide monthly analytics reports and present to Marketing team.

Skills

Leadership

Communication

Social media analytics

Time management

Branding

Education

Part-time student status (6 undergrad credits or 5 grad credits)

2 semesters remaining on campus

Tools

ClickUp

Job description

The University of Wisconsin-Stevens Point invites applications for the Digital Marketing Team Lead, a student hourly role within University Centers. This position oversees social media strategy, content creation, and analytics, coordinating with Social Media Coordinators and other marketing staff to ensure brand alignment.

Responsibilities include training, calendar management, and reporting, with hours 10–20 per week during the academic year and occasional evenings/weekends.