Assistant Director, Social Media Marketing Strategy

University of Wisconsin; Madison (WI); On-site; USD 61,000 - 74,000; Full time

Benefits offered by this job

Generous vacation, holidays, and paid 

Competitive insurance and retirement

Badger gear & season tickets

Job summary

The University of Wisconsin–Madison is seeking a Social Media Marketing Strategy Assistant Director to curate, plan, and post engaging content across platforms. You will collaborate with marketing and creative teams to develop cohesive brand strategies and write captions for daily and weekly posts, including stories.

This role tracks performance metrics, leverages paid media tools to drive engagement and revenue, and manages budgets, timelines, and vendor relationships.

Qualifications

• 1–3 years’ experience in social media marketing.
• Experience with platforms and analytics tools.
• Strong understanding of branding principles.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Creative storyteller with ability to develop compelling content.
• Excellent communication and teamwork skills.
• Bachelor’s degree preferred.

Responsibilities

• Develop operational plans supporting campaigns, including staffing and budgets.
• Oversee creative development and project management of marketing activities.
• Segment audiences, identify opportunities, evaluate competition, measure results.
• Develop, edit, monitor content and provide feedback.
• Track and report campaign results regularly.

Skills

Social media marketing

Analytics tools

Branding principles

Microsoft Office

Creativity

Communication skills

Education

Bachelor's degree preferred

Tools

Hootsuite

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Manager

Job Summary:

The Social Media Marketing Strategy Assistant Director is responsible for curating, planning, and posting engaging content across various social media platforms. This role works closely with the marketing and creative teams to develop cohesive strategies that align with brand identity and reach target audiences effectively. The role collaborates with the creative team to design visually appealing and brand-consistent posts, while also planning and writing captions for daily and weekly social media content, including stories.

Staying informed on the latest social media trends and best practices is essential to maintaining an innovative and impactful digital presence. The role involves regularly reviewing performance metrics to optimize content strategy and leveraging paid media tools, such as Meta, to drive engagement and revenue. Additionally, the Assistant Director manages budgets, timelines, and vendor relationships to ensure the success of paid media campaigns.

This position also supports internal brand storytelling initiatives, assists with day-to-day data reporting, and contributes to campaign strategy. A key part of the role is tracking and communicating campaign success on a daily, weekly, and monthly basis. The Assistant Director will also work with the team to implement scalable, repeatable, and measurable social media methods, ensuring consistent improvement through performance tracking.

Key Job Responsibilities:

• Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets

• Oversees creative development and project management processes for marketing activities

• Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results

• Develops, edits, monitors, and provides feedback on content

Department:

Wisconsin Athletics, Brand Marketing

Compensation:

The minimum salary is $67,412, depending on qualifications and experience.

Employees in this position can expect to receive benefits such as:

• Generous vacation, holidays, and paid time off;
• Competitive insurances and savings accounts; retirement benefits;
• Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass.

Required Qualifications:

• 1-3 years’ experience in social media marketing
• Experience with various social media platforms and analytics tools
• Strong understanding of branding principles
• Proficient in Microsoft Office, with a focus on Word, Excel, and PowerPoint
• Demonstrated creativity and ability to think outside the box to develop innovative content and tell the story of Wisconsin Athletics in a compelling and dynamic way.
• Excellent interpersonal, verbal, and written communication skills; ability to communicate effectively at all levels both internally and externally
• Demonstrated strong work ethic, time management, and organizational skills
• Ability to simultaneously manage a high level of detail across multiple projects
• Ability to work in a team-oriented environment in an office setting

Preferred Qualifications:

• One to three years of experience in social media marketing within collegiate athletics, professional sports, or an agency environment.
• Experience with Hootsuite or copywriting
• Work experience in paid media
  

Education:
Bachelor's degree preferred.

Conditions of Appointment: This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

Contact Information:

Eric Weycker ([e-mail])

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal OpportunityEmployer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.