Campus Marketing Coordinator — Campaigns & Partnerships

University of Wisconsin; Madison, Northern (WI, KY); Hybrid; USD 47,000 - 57,000; Full time

Job summary

University of Wisconsin–Madison is seeking a Marketing Coordinator to bridge internal units with creative teams, manage client accounts, and guide strategic campaigns that amplify events and spaces on campus.

You will collaborate with department leads, coordinate campaigns, and ensure timely delivery within budget while upholding brand standards. Bachelor’s degree preferred; strong writing and data skills are essential.

Qualifications

• 1 year of experience in marketing execution, content coordination, or digital campaign support.
• Strong writing and editing skills for copy across social, email, and web content.
• Experience pulling campaign metrics and interpreting performance trends.
• Experience using project management tools (e.g., Asana, Trello, Workfront).

Responsibilities

• Serve as the main point of contact and unit liaison for department leads, stakeholders, and external groups.
• Assess marketing requests and provide strategic marketing recommendations.
• Maintain marketing account relationships and identify opportunities to promote services.
• Ensure campaigns align with objectives, maintain brand consistency, and meet deadlines.

Skills

Marketing execution

Content coordination

Campaign analysis

Education

Bachelor’s degree

Tools

Asana

Trello

Workfront

Job description

University of Wisconsin–Madison is seeking a Marketing Coordinator to bridge internal units with creative teams, manage client accounts, and guide strategic campaigns that amplify events and spaces on campus.

You will collaborate with department leads, coordinate campaigns, and ensure timely delivery within budget while upholding brand standards. Bachelor’s degree preferred; strong writing and data skills are essential.