Area Sales Manager - Industrial Supplies

Placements24; Riverton (UT); Hybrid; USD 36,000 - 54,000; Full time

Benefits offered by this job

Competitive base salary with bonus/HC

Company vehicle or car allowance

Remote-friendly with regular team sync

Travel allowance and expense coverage

Professional development opportunities

Job summary

Placements24 is looking for an Area Sales Manager to cover the Upington, Northern Cape region, driving growth across mining, agriculture, and manufacturing sectors. You will build and manage distributor networks, engage key industrial clients, and present technical solutions while meeting targets.

The role requires a proven track record in technical B2B sales, strong negotiation and communication skills, CRM proficiency (Salesforce), and willingness to travel within South Africa.

Qualifications

• 5+ years of B2B sales experience in industrial supplies, equipment, or related technical fields.
• Proven track record of achieving and exceeding quotas in a territory-based sales role.
• Strong understanding of industrial applications and sector needs (mining, agriculture, manufacturing).
• Excellent negotiation, communication, and interpersonal skills with the ability to build rapport quickly.
• Willingness to travel extensively within the territory and have a valid driver’s license.
• CRM software proficiency (e.g., Salesforce) and MS Office suite.

Responsibilities

• Develop and implement strategic sales plans to achieve/exceed targets for Upington area and Northern Cape.
• Identify, recruit, and manage distributor/agent relationships in the territory.
• Engage with industrial clients to understand needs and promote product solutions.
• Conduct product demos, technical presentations, and site visits.
• Negotiate contracts, pricing, and terms to secure new business and maintain accounts.
• Provide market intelligence on competitors, trends, and feedback.
• Collaborate with technical support and logistics to ensure timely orders.
• Manage sales pipeline, forecasts, and CRM activities.
• Attend industry trade shows to generate leads.
• Upsell and cross-sell products/services where possible.

Skills

B2B sales

Territory sales

Relationship building

Negotiation

Communication skills

Self-motivation

Travel willingness

Education

Bachelor's degree in Engineering, Business, Marketing, or related field

Tools

Salesforce

Microsoft Office

Job description

About the Role

Our client, a leading national supplier of industrial equipment and consumables, is seeking a high-performing Area Sales Manager to cover the **Upington, Northern Cape** territory. This role is critical for driving sales growth by managing and developing a network of distributors and direct clients across various industrial sectors, including mining, agriculture, and manufacturing. The ideal candidate will have a strong background in technical sales, exceptional relationship-building skills, and a proven ability to meet sales targets in a geographically diverse region. This position offers the opportunity to work autonomously and strategically expand our client's market presence in the **Northern Cape**. We are looking for a motivated professional who can leverage their expertise to provide technical solutions and build lasting partnerships. The successful candidate will be instrumental in achieving aggressive sales objectives and enhancing customer satisfaction in this vital economic region.

Key Responsibilities

• Develop and implement strategic sales plans to achieve and exceed sales targets for industrial supplies within the **Upington** area and the broader **Northern Cape** province.
• Identify, recruit, and manage relationships with distributors and agents in the assigned sales territory.
• Directly engage with key industrial clients (mining, agriculture, manufacturing) to understand their needs and promote product solutions.
• Conduct product demonstrations, technical presentations, and site visits to potential and existing customers.
• Negotiate contracts, pricing, and terms of sale to secure new business and maintain existing accounts.
• Provide market intelligence to the company regarding competitor activities, market trends, and customer feedback.
• Collaborate with internal teams (technical support, logistics) to ensure timely order fulfillment and customer satisfaction.
• Manage sales pipeline, forecasts, and customer relationship management (CRM) activities using company systems.
• Attend industry trade shows and events to represent the company and generate new leads.
• Continuously seek opportunities to upsell and cross-sell products and services.

Requirements

• Minimum of 5 years of experience in B2B sales, preferably within industrial supplies, equipment, or related technical fields.
• Proven track record of achieving and exceeding sales quotas in a territory-based sales role.
• Strong understanding of industrial applications and the needs of sectors like mining, agriculture, and manufacturing in **South Africa**.
• Excellent negotiation, communication, and interpersonal skills, with the ability to build rapport quickly.
• Technical aptitude and the ability to explain complex product features and benefits clearly.
• Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite.
• A valid driver's license and willingness to travel extensively within the **Northern Cape**.
• Bachelor's degree in Engineering, Business, Marketing, or a related field is preferred.
• Self-motivated, results-driven, and able to work independently with minimal supervision.
• Reside within or be willing to relocate to the **Upington** region to effectively manage the territory.

Benefits

• Competitive base salary plus a lucrative commission and bonus structure based on performance.
• Opportunity to manage a large and promising sales territory in the **Northern Cape**.
• Comprehensive medical aid and provident fund contributions.
• Generous travel allowance and reimbursement for business expenses.
• Regular opportunities for professional development and training in sales techniques and product knowledge.
• Company vehicle or a generous car allowance.
• A supportive remote work culture with regular team check-ins.
• Potential for career advancement into regional or national management roles.
• Annual performance awards and recognition.