Area Manager

Industry; Richmond (VA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Performance-based bonuses

Complimentary studio classes

Wellness perks

Growth opportunities

Job summary

A growing boutique fitness brand is seeking an Area Manager to oversee multiple studio locations in Virginia. This role involves driving operational excellence, leading teams, and ensuring targets are met. The ideal candidate should have over 3 years of experience in multi-unit management, particularly in fitness or retail. The position offers a competitive salary and growth opportunities within a people-first culture.

Qualifications

• 3+ years of multi-unit management experience in fitness, wellness, or retail.
• Proven success in coaching and developing teams.
• Track record of meeting revenue goals.
• Excellent communication, problem-solving, and organizational skills.
• Hands-on, proactive, and solutions-oriented with a growth mindset.
• Familiarity with MindBody or other fitness/retail CRM platforms is a plus.

Responsibilities

• Oversee daily operations across multiple studio locations.
• Lead and develop studio managers and teams.
• Ensure studios meet sales and retention targets.
• Implement company standards for service delivery.
• Monitor and improve studio-level KPIs (conversion rates, class utilization, staff retention).
• Partner with marketing teams to drive outreach, community engagement, and event strategy.
• Manage payroll, staffing levels, and P&L accountability for each location.
• Collaborate with ownership/executive team to refine systems and strategies.

Skills

Multi-unit management experience

Leadership ability

Sales acumen

Communication skills

Problem-solving skills

Organizational skills

MindBody familiarity

Growth mindset

Tools

MindBody CRM

Job description

About the Role

We are conducting a confidential search on behalf of a growing boutique fitness brand. This Area Manager role will oversee multiple studio locations, ensuring operational excellence, driving revenue, and cultivating a high-performing, client-focused team culture. The position is available due to a leadership transition, and confidentiality is required throughout the interview process.

Key Responsibilities

• Oversee daily operations across multiple studio locations
• Lead, mentor, and develop studio managers and frontline teams
• Ensure studios meet sales goals, client retention metrics, and operational benchmarks
• Implement and maintain company standards for service delivery, cleanliness, scheduling, and branding
• Monitor and improve studio-level KPIs (conversion rates, class utilization, staff retention)
• Partner with marketing teams to drive outreach, community engagement, and event strategy
• Manage payroll, staffing levels, and P&L accountability for each location
• Collaborate cross-functionally with ownership/executive team to refine systems and strategies

Ideal Candidate Profile

• 3+ years of multi-unit management experience, ideally in boutique fitness, wellness, or premium retail
• Proven leadership ability with success coaching and growing teams
• Strong sales acumen with a track record of hitting or exceeding revenue goals
• Excellent communication, problem-solving, and organizational skills
• Hands-on, proactive, and solutions-oriented with a growth mindset
• Familiarity with MindBody or other fitness/retail CRM platforms a plus
• Competitive base salary with performance-based bonuses
• Complimentary studio classes + wellness perks
• Opportunity to grow within a dynamic, people-first company culture

To Apply

Due to the confidential nature of this search, specific studio information will be shared with qualified candidates during the interview process. If you\'re a passionate leader ready to take the next step in your fitness career, we encourage you to apply.