App Growth Manager - Performance Marketing & Analytics

Remote Worker LTD.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Aperture is hiring a Growth Manager (Apps) to own performance-driven user acquisition for mobile products within a growth squad. This role focuses on media buying and measurement-heavy strategies across iOS and Android to drive efficient growth.

You will work hands-on with platform algorithms, attribution frameworks, payback modelling, and budget allocation. Collaboration with Creative Strategists is expected, while you lead media performance and measurement integrity.

Qualifications

• 3+ years in mobile performance marketing or app growth.
• Hands-on experience with Meta App Campaigns, Google App Campaigns, Apple Search Ads, and TikTok Ads.
• Experience using MMPs such as AppsFlyer, Adjust, or Singular.
• Proven track record in scaling subscription or trial-based apps.
• Strong commercial judgement with payback focus.

Responsibilities

• Own media buying for apps across key channels and optimise for app objectives.
• Design and manage web-to-app and app-direct flows.
• Build weekly testing roadmaps across channels and geo expansion.
• Set up reliable attribution (SKAN, MMPs, first‑party events).
• Communicate measurement gaps and propose optimisation paths.
• Collaborate with Creative Strategists while owning media performance.

Skills

Mobile performance marketing

App growth

Meta App Campaigns

Google App Campaigns

Apple Search Ads

TikTok Ads

MMPs (AppsFlyer/Adjust/Singular)

Payback analysis

Analytical thinking

Client communication

Tools

AppsFlyer

Adjust

Singular

RevenueCat

FunnelFox

Web2Wave

Job description

Aperture is hiring a Growth Manager (Apps) to own performance-driven user acquisition for mobile products within a growth squad. This role focuses on media buying and measurement-heavy strategies across iOS and Android to drive efficient growth.

You will work hands-on with platform algorithms, attribution frameworks, payback modelling, and budget allocation. Collaboration with Creative Strategists is expected, while you lead media performance and measurement integrity.