Apps Growth & Performance Marketing Analyst (Remote)

Valid; San Francisco (CA); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

401k

Healthcare

FSA

Lunch

Job summary

Valid, a San Francisco-based adtech startup, is seeking an App, Performance Marketing Analyst to drive user acquisition for mobile apps across the US and Canada. You will own paid social and paid search campaigns, test new AI marketing tools, and collaborate with product and data teams to optimize LTV/CAC.

The role emphasizes data-driven decision making, cross-functional communication, and hands-on use of MMPs to report campaign performance. Remote-friendly with some in-person SF presence.

Qualifications

• 2–3 years of growth marketing or user acquisition experience.
• 1–2 years of app performance marketing experience, primarily paid social UA.
• Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge.
• Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution.
• Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC.
• Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV.

Responsibilities

• Own performance marketing account management for app clients.
• Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.
• Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
• Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.
• Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.
• Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.
• Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.
• Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.
• Conduct A/B & multivariate testing to improve performance and generate insights.

Skills

Growth marketing

User acquisition

App performance marketing

Paid social UA

Tools

AppsFlyer

Adjust

Singular

Branch

Kochava

AirBridge

Job description

Valid, a San Francisco-based adtech startup, is seeking an App, Performance Marketing Analyst to drive user acquisition for mobile apps across the US and Canada. You will own paid social and paid search campaigns, test new AI marketing tools, and collaborate with product and data teams to optimize LTV/CAC.

The role emphasizes data-driven decision making, cross-functional communication, and hands-on use of MMPs to report campaign performance. Remote-friendly with some in-person SF presence.