Mobile Growth & User Acquisition Lead

Fanatics Commerce

New York (NY)

On-site

USD 96,000 - 120,000

Full time

14 days+

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Job summary

Topps Digital is seeking a hands-on Mobile Performance Marketing (User Acquisition) Manager to drive app growth across our sports and collectibles apps. You will own paid acquisition strategy and execution across Meta, Google App Campaigns, Apple Search Ads, and other partners, with a focus on scaling installs, improving ROAS, and optimizing lifetime value.

This role will drive day-to-day UA and retargeting campaigns across channels like Google AdWords, Meta/Instagram, and 3rd party networks,

Qualifications

4+ years of experience in User Acquisition or App Marketing.
Experience planning, buying, and optimizing ROI-based campaigns.
Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads.
Familiarity with attribution software and mobile app/industry terminology (e.g., installs, CAC, LTV, ROAS).

Responsibilities

Own end-to-end UA strategy across a portfolio of Topps Digital mobile apps.
Manage 3rd-party ad network relationships and onboard new partners.
Create, manage, and optimize in-house marketing campaigns.
Maintain relationships with attribution account reps to maximize platform features.
Collaborate with designers to develop new ad creatives and video content.
Produce campaign performance reports and present to stakeholders.
Identify cross-promotional opportunities within Fanatics Collectibles groups.