APAC Field Marketing Lead — Events & Pipeline

Harvey; Sydney Township (ND); On-site; USD 90,000 - 150,000; Full time

Job summary

Harvey is seeking an experienced Field Marketing Manager to own and execute the regional field marketing strategy across Australia and the APAC region. You will lead the end-to-end event portfolio, from flagship conferences to client dinners, aligning with revenue goals and brand objectives.

Collaborate with Sales, Customer Success, and Partnerships to identify target accounts and design ABM programs. This role requires travel across APAC and a fast-paced, high-growth environment where you

Qualifications

• 6+ years in field marketing, event marketing, or demand generation within B2B tech, SaaS, or professional services.
• Proven track record planning and executing field marketing campaigns driving lead gen and revenue growth.
• Sound commercial acumen with ability to prioritise high-impact activity.
• Excellent communication and relationship-building across sales, marketing, and exec leadership.
• Analytical mindset with KPI tracking like pipeline, ROI, and lead conversions.
• Willingness to travel across APAC, including international travel.

Responsibilities

• Develop and execute a regional field marketing strategy across Australia and APAC.
• Plan, manage, and deliver a portfolio of events that generate qualified pipeline and accelerate deals.
• Partner with Sales, CS, and Partnerships to design account-based marketing programs.
• Analyze event performance data and market insights to refine strategy and ROI.
• Manage the regional field marketing budget, vendors, and logistics.
• Travel regularly across Australia and the wider APAC region to deliver events and support sales.

Skills

Field marketing experience

Event marketing

Demand generation

Partnership collaboration

Data analysis

Travel flexibility

Job description

Harvey is seeking an experienced Field Marketing Manager to own and execute the regional field marketing strategy across Australia and the APAC region. You will lead the end-to-end event portfolio, from flagship conferences to client dinners, aligning with revenue goals and brand objectives.

Collaborate with Sales, Customer Success, and Partnerships to identify target accounts and design ABM programs. This role requires travel across APAC and a fast-paced, high-growth environment where you