APAC Field Marketing & Demand-Gen Leader

United States Digital Space LLC; United States; Remote; USD 150.000 - 210.000; Vollzeit

Zusammenfassung

OpenAI in the United States is seeking an experienced APAC Field Marketing Lead to build and lead the company’s B2B demand-generation engine across the region. You will own the regional strategy that turns market opportunity into repeatable, measurable pipeline.

This senior, hands-on role combines digital demand generation, field marketing, and regional enablement. You will craft scalable programs for country teams, partner with APAC event teams, and drive ROI through integrated full-funnel

Qualifikationen

• 15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing across APAC markets.
• Proven track record building digital and scale programs that generate enterprise pipeline.
• Strong experience with lifecycle, events, content, paid/owned channels, and Sales follow-up.

Aufgaben

• Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities.
• Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels.
• Create regional campaign frameworks, content kits, audience strategies, and localization guidance.
• Partner with country marketers and GTM leaders to identify local pipeline gaps and adapt programs.
• Lead demand-generation strategy for the APAC event portfolio, including event selection and ROI.
• Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs.
• Partner with Sales, RevOps, and Marketing Ops on funnel health, attribution, dashboards, and experimentation.
• Translate global B2B programs into APAC-ready motions and bring regional insights back to global strategy.
• Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops.

Kenntnisse

B2B marketing

Demand generation

Event marketing

Digital marketing

Sales alignment

Analytics

CRM/Marketing automation

Tools

Salesforce

Marketo

Event platforms

Jobbeschreibung

OpenAI in the United States is seeking an experienced APAC Field Marketing Lead to build and lead the company’s B2B demand-generation engine across the region. You will own the regional strategy that turns market opportunity into repeatable, measurable pipeline.

This senior, hands-on role combines digital demand generation, field marketing, and regional enablement. You will craft scalable programs for country teams, partner with APAC event teams, and drive ROI through integrated full-funnel