Annual Giving Campaign Lead — Data-Driven Donor Engagement

San Jose State University; San Jose (CA); On-site; USD 82,000 - 85,000; Full time

Job summary

San Jose State University is seeking an Annual Giving Officer to lead planning, execution, and evaluation of annual giving campaigns. You will develop targeted audiences, coordinate with campus partners, and translate data into actionable outreach to boost donor participation and retention.

Responsibilities include campaign data preparation, audience segmentation (LYBUNT/SYBUNT), reporting, and monitoring performance across appeals, crowdfunding, and Day of Giving.

Qualifications

• Equivalent to a bachelor's degree
• Four years of relevant experience or substitution as described in the posting

Responsibilities

• Coordinate data for Annual Giving initiatives including appeals, crowdfunding, and Day of Giving
• Translate campaign needs into data requests and specifications
• Develop audience lists supporting donor acquisition, retention, and loyalty
• Maintain segmentation frameworks (LYBUNT, SYBUNT, first-time donors, recurring donors)
• Create year-over-year reports measuring donor participation and revenue

Skills

Audience segmentation

Data analysis

Campaign coordination

Donor behavior

Reporting

Data management

Attention to detail

Communication skills

Education

Bachelor's degree

Tools

Raiser's Edge NXT

GiveCampus

Spreadsheets

Database systems

Job description

San Jose State University is seeking an Annual Giving Officer to lead planning, execution, and evaluation of annual giving campaigns. You will develop targeted audiences, coordinate with campus partners, and translate data into actionable outreach to boost donor participation and retention.

Responsibilities include campaign data preparation, audience segmentation (LYBUNT/SYBUNT), reporting, and monitoring performance across appeals, crowdfunding, and Day of Giving.