Head of Data Analytics & Strategic Insights

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 145,000 - 175,000; Full time

Job summary

Omnicom is seeking a Senior Data & Analytics leader to advance client insights, develop measurement plans, and drive data-driven marketing strategies across planning, investment and activation teams.

You will mentor managers, translate complex analytics into actionable narratives, and lead cross-functional projects. Requires 7+ years in data and analytics for marketing, proficiency in SQL and Excel, and a university degree; in-office three days a week.

Qualifications

• 7+ years of data & analytics experience in advertising, marketing or digital consulting.
• Experience with agency-side media planning and execution is desirable but not required.

Responsibilities

• Build and understand the client’s strategic issues to deliver actionable insights.
• Lead the measurement plan development and execution.
• Partner with Planning, Investment and Activation on budget setting and plan optimization.
• Lead, mentor and train managers and ADs.
• Communicate clear, compelling insights and translate solutions into client marketing programs.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Problem-solving

Leadership

Communication & presentation

Training & coaching

Education

University degree

Tools

SQL

Excel

Job description

Omnicom is seeking a Senior Data & Analytics leader to advance client insights, develop measurement plans, and drive data-driven marketing strategies across planning, investment and activation teams.

You will mentor managers, translate complex analytics into actionable narratives, and lead cross-functional projects. Requires 7+ years in data and analytics for marketing, proficiency in SQL and Excel, and a university degree; in-office three days a week.