Analytics & Insight Strategy Director

Hearts & Science; Dallas (TX); On-site; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science in Dallas seeks a Senior Director, Business Analytics to lead multiple analytics teams, translating complex data into strategic recommendations for clients and internal stakeholders. You will oversee managers and professionals, shaping department plans and outcomes.

You will extract insights from high-volume data, apply advanced analytics and visualization, and deliver reports, dashboards, and actionable data stories to optimize marketing investments and business performance.

Qualifications

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Responsibilities

• External facing responsibilities: Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Skills

Industry knowledge

Integrated marketing

Audience-based marketing

Analytic problem solving

Leadership & client relations

Communication & presentation

Coaching & development

Education

University degree

11+ years data & analytics experience

Job description

Hearts & Science in Dallas seeks a Senior Director, Business Analytics to lead multiple analytics teams, translating complex data into strategic recommendations for clients and internal stakeholders. You will oversee managers and professionals, shaping department plans and outcomes.

You will extract insights from high-volume data, apply advanced analytics and visualization, and deliver reports, dashboards, and actionable data stories to optimize marketing investments and business performance.