Marketing Analytics & Insights Strategist

Hearts & Science; Burbank (CA); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York is seeking a Business Analytics professional to help deliver data-driven marketing insights across client campaigns, dashboards, and reports. You will collaborate with Planning and Investment teams, develop measurement plans, and present findings to clients on a regular cadence, using tools like Tableau and Datorama.

Experience in integrated marketing, budgeting, revenue forecasting and ROI development is valued, with strong communication skills and the ability to

Qualifications

• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training

Skills

Measurement plans

Data storytelling

Presentation skills

Analytical thinking

Communication skills

Ambiguity tolerance

Education

Bachelor's degree

Tools

Tableau

Datorama

Job description

Hearts & Science in New York is seeking a Business Analytics professional to help deliver data-driven marketing insights across client campaigns, dashboards, and reports. You will collaborate with Planning and Investment teams, develop measurement plans, and present findings to clients on a regular cadence, using tools like Tableau and Datorama.

Experience in integrated marketing, budgeting, revenue forecasting and ROI development is valued, with strong communication skills and the ability to