Senior Director, Data & Analytics Strategy

Hearts & Science; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science seeks an experienced analytics leader to drive business outcomes for clients. You will shape analytics roadmaps, lead audience segmentation, and advise on measurement and data-driven strategy.

The role emphasizes storytelling, leadership, and cross-functional collaboration with planning and investment teams. The ideal candidate brings extensive experience in marketing analytics, strong client relationship skills, and the ability to translate complex data into actionable

Qualifications

• University degree and 11+ years in data and analytics within advertising or marketing.
• Strong knowledge of marketing analytics and data-driven advertising concepts.
• Proven ability to lead client engagements and drive strategic recommendations.
• Excellent communication, storytelling, and presentation skills.

Responsibilities

• Consult with clients to identify business problems and develop actionable analytics roadmaps.
• Lead consumer segmentation and audience identification efforts.
• Advise on audience strategy, measurement, and advanced analytics.
• Develop and maintain measurement plans; adjust based on new learnings.
• Distill complex analytics into clear data stories to inform decisions.
• Mentor and grow direct reports; build skills and ensure career development.

Skills

Marketing analytics

Audience-based marketing

Data storytelling

Leadership

Client relationship management

Communication and presentation

Strategic consulting

Problem solving

Education

University degree

Job description

Hearts & Science seeks an experienced analytics leader to drive business outcomes for clients. You will shape analytics roadmaps, lead audience segmentation, and advise on measurement and data-driven strategy.

The role emphasizes storytelling, leadership, and cross-functional collaboration with planning and investment teams. The ideal candidate brings extensive experience in marketing analytics, strong client relationship skills, and the ability to translate complex data into actionable