Senior Director, Analytics & Audience Strategy

Hearts & Science; Chicago (IL); Sur place; USD 120 000 - 230 000; Plein temps

Résumé du poste

Hearts & Science in the United States is seeking a Senior Business Analytics leader to drive analytics across planning and investment teams, delivering on clients’ business goals. You will lead consumer segmentation, audience identification, and advisory on measurement and advanced analytics, mentor analysts, and stay ahead of industry trends while collaborating with client leads.

This role emphasizes external-facing consulting and translating complex data into actionable stories to inform

Qualifications

• Industry knowledge in marketing analytics and data ecosystems.
• Experience in marketing analytics for media and customer journeys.
• Expertise translating analytics to actionable business insights.

Responsabilités

• Identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification.
• Advise on measurement and advanced analytics strategies.
• Mentor and develop junior team members.
• Stay ahead of industry trends and new data solutions.

Connaissances

Marketing analytics

Integrated marketing

Audience-based marketing

Analytical thinking

Leadership

Communication skills

Mentoring

Formation

University degree

Description du poste

Hearts & Science in the United States is seeking a Senior Business Analytics leader to drive analytics across planning and investment teams, delivering on clients’ business goals. You will lead consumer segmentation, audience identification, and advisory on measurement and advanced analytics, mentor analysts, and stay ahead of industry trends while collaborating with client leads.

This role emphasizes external-facing consulting and translating complex data into actionable stories to inform