Director of Marketing Science & Data-Driven Growth

Hearts & Science; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science seeks a Senior Business Analytics lead to drive insights for clients. You will guide analytics roadmaps, perform audience segmentation, and translate complex data into actionable marketing programs. Expect partnership with planning and investment teams to optimize media and measurement strategies.

In-office collaboration is required several days per week as part of Omnicom's policy, with opportunities to influence cross-client analytics and adoption of new data sources.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing related to media and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic problem-solving and ability to translate insights into marketing programs.
• Proven leadership and client relationship experience.
• Strong communication and presentation skills with data storytelling.
• Ability to train and coach colleagues; organized, detail-oriented, and good project management.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement, and analytics.
• Share POVs on data industry changes and new data solutions.
• Lead development and execution of measurement plans and iterate with learnings.
• Distill complex analytics into clear data stories for decision making.
• Identify growth opportunities at brand and portfolio level.
• Investigate new data sources and technologies for marketing.
• Provide ad hoc support to solve strategic marketing problems.
• Lead and mentor direct reports and plan career growth.

Education

11+ years of data & analytics experience in advertising/marketing

Job description

Hearts & Science seeks a Senior Business Analytics lead to drive insights for clients. You will guide analytics roadmaps, perform audience segmentation, and translate complex data into actionable marketing programs. Expect partnership with planning and investment teams to optimize media and measurement strategies.

In-office collaboration is required several days per week as part of Omnicom's policy, with opportunities to influence cross-client analytics and adoption of new data sources.