Head of Business Analytics & Strategic Insights

Interpublic; United States; On-site; USD 140,000 - 170,000; Full time

Job summary

Hearts & Science, a data analytics powerhouse within Omnicom, seeks a senior professional to advance client insights and measurement across media plans. You will lead analytics programs, mentor teams, and partner with planning to optimize budgets and campaigns.

The role emphasizes leadership, robust communication, and the ability to translate complex data into compelling marketing strategies for top clients. In-office presence is required in the US.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing, media planning and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic and strategic problem solving related to data and analytics.
• Strong leadership and client relationship experience.
• Excellent communication and ability to translate complex solutions.

Responsibilities

• Build deep understanding of client issues and competitive position.
• Translate analytics into clear, actionable insights and narratives.
• Partner on annual budget setting, media plan development and optimization.
• Lead measurement plan development and execution.
• Mentor and train managers and ADs in analytics best practices.
• Contribute to consumer segmentation and audience identification.
• Design tests to measure media impact and provide ad hoc client support.

Skills

Marketing analytics

Data-driven advertising

Audience targeting

Budgeting ROI

Leadership

Client relationships

Communication skills

Train & coach

Problem solving

Project management

Education

Bachelor's degree in related field

Job description

Hearts & Science, a data analytics powerhouse within Omnicom, seeks a senior professional to advance client insights and measurement across media plans. You will lead analytics programs, mentor teams, and partner with planning to optimize budgets and campaigns.

The role emphasizes leadership, robust communication, and the ability to translate complex data into compelling marketing strategies for top clients. In-office presence is required in the US.